South Korea is no longer content to receive travelers who wander in on the margins of an Asia itinerary — it is actively constructing the pathways that will bring Western visitors to its temples, coastlines, and living heritage villages. Last week in Seoul, the Korea Tourism Organization convened twenty travel agents from ten countries for eight days of curated experience and 315 direct business meetings, a deliberate effort to translate the country's cultural momentum into durable, long-haul tourism. The move reflects a deeper understanding: that the travelers Korea most wants to attract are