HP celebrates print's creative power at INKredible Learning Day workshop

On a summer afternoon during the back-to-school rush, HP gathered families in a workshop designed to answer a question many have stopped asking: what is print actually for anymore? The answer, the company wanted to show, was not nostalgia. It was something more practical and more human—a way to hold onto the moments that live in our phones, to create learning materials that stick in memory differently than screens do, to build small businesses on something tangible.

The event, called INKredible Learning Day, brought in Geloy Concepcion, a visual artist and storyteller, to guide families through hands-on activities. Concepcion set up stations with printed photographs, stickers, postcards, and HP Printables—templates he had illustrated himself. Parents and children worked together to personalize keepsakes, turning digital memories into objects they could hold, display, and share. The workshop was not a lecture about why print matters. It was an invitation to experience it.

Concepcion spoke about the gap between creation and preservation. "We're constantly creating memories, but so many of them stay inside our phones," he said. "Print gives us a chance to slow down, revisit those moments, and transform them into something we can see, hold, and share with the people around us." He emphasized that creativity does not require complexity—it can begin with a photograph, a story, or a blank piece of paper. The workshop demonstrated this principle in real time, showing families that the barrier between idea and finished object is often smaller than they think.

The practical centerpiece was the HP Smart Tank 580, a printer designed for high-volume work without the friction of traditional inkjet economics. The machine handles color printing, scanning, and copying, connects wirelessly, and uses refillable ink tanks rather than cartridges—a cost structure that makes sense for families printing school materials, for creators producing batches of work, and for small business owners who need to produce marketing materials without watching their supply budget evaporate. The printer was not presented as a luxury. It was presented as infrastructure for the kind of work people actually do.

Ida Evina Ong-Co, HP Philippines' managing director, framed the event around a specific claim: that print has a place in everyday life that digital tools have not replaced. "Print continues to have a meaningful place in our everyday lives—not only as a tool for productivity, but also as a way to support learning, encourage creativity, and preserve the moments that matter most," she said. The statement acknowledges that screens are not going anywhere. It argues instead that print and digital are not competitors but companions, each suited to different kinds of work and different kinds of memory.

The workshop concluded with a social media component—the INKredible Post Award, where participants could share their creations online for a chance to win an HP Smart Tank 580. The structure is familiar corporate strategy: turn attendees into marketers, extend the reach of the event through user-generated content. But it also reflects something real about how people actually engage with the things they make. They want to show them. They want them seen.

What HP was testing at INKredible Learning Day was whether families and small business owners still see print as worth the effort and the cost. The answer from the workshop itself was yes—but only if the friction is low, the results are visible, and the purpose is clear. Print is not dead. It is waiting for the right reason to exist.