In the commerce of creativity, ownership does not dissolve simply because a work has been delivered — a principle now before the Johannesburg High Court, where South African advertising firm Dreamcast Media alleges that lottery operator Ithuba Holdings continued broadcasting and displaying campaign materials for Tanzania's National Lottery long after permission to use them was formally withdrawn. The dispute, rooted in an agreement struck in the spring of 2025, asks a court to affirm that creative labor carries enforceable conditions, and that silence in the face of a demand is not the same as