In the ongoing human search for tools that feel truly personal, Beats has introduced the Beats 360 — a $350 over-ear headphone built around the idea that what we wear while we move should reflect who we are. Launched in September 2026 with pre-orders open on Amazon, the headphones target fitness-minded consumers with lightweight construction and interchangeable cushion kits. Anchored by a Kendall Jenner campaign, the product positions itself less as a piece of audio hardware and more as a statement about identity in motion.