In a move that places human agency at the center of the digital experience, Australia has introduced legislation requiring social media platforms to offer users a genuine escape from algorithmic curation — a quiet but consequential assertion that the architecture of attention should not be solely in the hands of corporations. The 'My Feed, My Way' bill, carrying fines of up to AU$100 million for non-compliance, extends Canberra's emerging role as one of the world's most assertive regulators of the digital public square. It is a question older than the internet dressed in new code: who decides