In a society increasingly shaped by invisible systems of attention, Australia is moving to make the algorithm a matter of choice rather than condition. Communications Minister Anika Wells has announced draft legislation that would require major platforms — Meta, Google, TikTok — to let users turn off the automated curation of their feeds, with significant penalties for non-compliance. The proposal reflects a broader reckoning with who holds sovereignty over the digital self: the individual, or the platform designed to hold their gaze.