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Taylor Swift's two-hour conversation with Travis and Jason Kelce on 'New Heights' podcast garnered 11.7M YouTube views and 400M+ social media views, cementing a trend of celebrities choosing friendly platforms over traditional journalism.

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The Guardian · May 16, 2026

Chalmers embraces social media to humanize Australia's budget

Treasurer Jim Chalmers leverages TikTok, Instagram and influencer partnerships to sell Australia's federal budget to younger voters, reflecting how modern politicians must compete for attention across digital platforms.

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