On the morning of August 28, Zetrix AI Bhd — a Malaysian technology company that had recently rebranded itself as a convergence play on artificial intelligence, blockchain, and digital trade — watched more than half its market value evaporate in hours, with no explanation offered to the investors who had, just days earlier, been reading strong earnings reports. The episode raises a question older than any stock exchange: how much of a company's value is anchored in what it earns, and how much in the fragile consensus of belief that surrounds it? Bursa Securities suspended intraday short-sellin