At gamescom 2026, Xbox CEO Asha Sharma offered a glimpse into Microsoft's next chapter in gaming — not as a single device, but as what she called 'a family of devices' under the codename Project Helix. The phrasing echoes the dual-console strategy Microsoft employed with the Series X and S, yet hints at something more expansive, more deliberate, and perhaps more disruptive to the conventions of how people buy and experience gaming hardware. With a potential 2027 holiday window on the horizon, Microsoft appears to be quietly rethinking not just what a console is, but what it costs, who it reach