AI analysis revealed 576 average junk food ads per match, with Coca-Cola, McDonald's, and Powerade dominating pitchside boards during live play. Junk food promotion appeared 10 times more frequently than gambling ads and 25 times more than cryptocurrency, raising concerns about childhood obesity normalization.
World Cup fans bombarded with 65,000 junk food ads during matches
Exposure to normalized junk food marketing during childhood development contributes to rising obesity rates, with 15% of UK children obese and 26% overweight.