A London restaurateur, James Robson of Fallow, has begun looking past the capital's kitchens to the Gulf and beyond, persuaded that the weight of British taxation has made the ordinary risk of building a business feel hardly worth carrying. Around him, a quiet migration of famous names has already taken place, with Mayfair and Borough Market reputations reappearing in Dubai and Abu Dhabi. The move raises an older question about what a nation asks of those who create and feed it, and what it owes the workers who cook beside them. Whether the pull of the Gulf deepens or fades will depend on a bu
Why some of London's top chefs are opening Gulf outposts: low taxes, no unions, and a 'tax tsunami' at home
A tsunami of taxes that makes business risk 'simply not make sense'
Why does a restaurant as busy as Fallow need to go abroad at all?
Robson's answer is risk and reward. He says taxes have piled up so much that expanding in the UK no longer makes sense, so he is focusing overseas.
What taxes does he actually name?
Hospitality VAT at 20%, 25% corporation tax, and dividend tax of 40% or more. The European restaurant average for VAT is about 12%.
Worth saying those are his framing. The VAT comparison is a figure the article states, but the claim that taxes make UK risk pointless is one restaurateur's judgment, not a finding.
Is he the only one saying it?
Jason Atherton says he makes profit more easily in Dubai than London, and chefs are lobbying for a VAT cut next week.
Still, Atherton's statement is his own account. We aren't shown any accounts or margins.
And the Gulf side of the ledger?
Amnesty points to the sponsorship system that ties workers to employers and bans trade unions, and says UK firms owe proper due diligence.
Notably, Amnesty is speaking about the UAE generally. The piece doesn't say any of these restaurants has mistreated staff.
And the business risk is real too: Dinner by Heston is closed since the war, and Michelin listed 16 closed venues.
O Pulso
- A 20% VAT on hospitality has pushed one of London's hottest restaurateurs to conclude that taking business risk at home no longer makes sense.
- Chefs are pleading with the chancellor to cut the rate before next week's budget, which Robson fears will bring still more anti-growth taxes.
- Scott's, Gymkhana, Park Chinois, Bread Ahead and Isabel's have already planted flags in Dubai and Abu Dhabi, chasing easier profits.
- Amnesty warns that migrant kitchen staff in the UAE have no right to unionise and are tied to employers through sponsorship, so UK firms must do rigorous due diligence.
- The Gulf venture is landing unevenly: a war brought bombardment and an expat exodus, Dinner by Heston remains shut, and the Michelin guide faces criticism over closed restaurants.
A London restaurateur, James Robson of Fallow, has begun looking past the capital's kitchens to the Gulf and beyond, persuaded that the weight of British taxation has made the ordinary risk of building a business feel hardly worth carrying. Around him, a quiet migration of famous names has already taken place, with Mayfair and Borough Market reputations reappearing in Dubai and Abu Dhabi. The move raises an older question about what a nation asks of those who create and feed it, and what it owes the workers who cook beside them. Whether the pull of the Gulf deepens or fades will depend on a budget still to come and on a region that has known both prosperity and violence within a single year.
James Robson was in Hong Kong this week, looking for new ground in Asia, when he explained why Fallow, the St James's Market restaurant he co-owns and one of the capital's most fashionable tables, is now reaching toward the Gulf. Fallow serves around 1,000 people a day and has built a following of 650,000 on Instagram, with its whole cod's head in spiced butter among its famous dishes. A deal for a Gulf outpost has been signed.
Fallow is far from alone. Scott's, Gymkhana, Park Chinois and Bread Ahead have all opened in Dubai, and Isabel's, a Mayfair favourite among politicians, has arrived in Abu Dhabi. Robson names east Asia, the United States and the Gulf as growth targets, praising the Gulf for actively helping businesses.
His reason for looking abroad is what he calls a "tsunami of taxes" at home. He points to 20% VAT on hospitality, far above the European average of about 12%, alongside 25% corporation tax and a dividend tax of 40% or more. Chefs are urging the chancellor to cut VAT in next week's budget. Robson insists he is proud to pay tax and to help the country's deficit, but says the balance of risk and reward at home has become unworkable.
Human rights groups see a darker side. Amnesty's Felix Jakens argues that the UAE has a poor record on workers' rights, that migrant workers, the majority of the population, are bound by sponsorship rules and cannot form unions, and that British firms must carry out proper due diligence to protect their staff.
The commercial picture is mixed too. After the regional war brought bombardment and an exodus of expats, restaurants are still opening, though Dinner by Heston remains closed, and the Michelin guide has faced criticism for listing closed venues. Next week's budget will show whether the Gulf's pull grows or weakens.
James Robson was in Hong Kong this week, scouting for opportunities in Asia, when he explained why one of London's most talked-about restaurants is looking abroad. Robson co-owns Fallow in St James's Market, regarded as the capital's hottest restaurant, serving 1,000 people a day. He has just signed a deal to open an outpost in the Gulf.
Fallow is not alone. Scott's in Mayfair, a celebrity hotspot, has opened in Dubai, as has Gymkhana, the two Michelin-starred Indian restaurant, and the upmarket Chinese venue Park Chinois. Bread Ahead, the Borough Market bakery, has also branched out in Dubai. In Abu Dhabi, Isabel's, a Mayfair institution favoured by politicians, has opened its doors.
Fallow's fame owes something to Instagram, where it has 650,000 followers, and to dishes such as a whole cod's head drenched in a spicy butter sauce. Robson names three regions as key growth targets: east Asia, the United States and the Gulf. In his words, America champions business, the Gulf actively encourages and assists it, and east Asia has a work ethic and taxation system that puts the UK to shame. He says he is keen to start working in these regions over the next few years.
His explanation for the pull of overseas is a "tsunami of taxes" at home. He says it has reached the point where taking business risk makes no sense in the UK, and that the country has sleepwalked into anti-growth taxation in the last two budgets, with more likely next week. He points to the 20% rate of VAT on hospitality, one of the highest in Europe. The European average for restaurants is about 12%, and Italy charges 10% on restaurant food. Chefs are calling on Andy Burnham to cut the rate in next week's budget. Robson wants VAT brought more in line with Europe, and adds 25% corporation tax and a dividend tax of 40% or more to the calculation: at that point, he says, you start to question why you do business at all.
Jason Atherton, a Michelin-starred chef, now spends a third of his time at his Dubai restaurant and says it is easier to make a profit there than in London.
Robson insists he does not resent paying UK tax. He says he is proud of what he pays and feels privileged to contribute to the country's deficit, and will keep doing so. His argument is that UK growth no longer offers a workable balance of risk and reward, so the safe course is to play carefully at home and focus overseas.
Human rights groups see the Gulf differently. Felix Jakens, Amnesty International UK's director of campaigns, says the UAE has a very poor record on workers' rights and protection from labour exploitation, and that it has spent heavily on polishing its image in Britain, not least through Manchester City. Migrant workers, he notes, make up the majority of the UAE's population and remain bound by a sponsorship system that ties them to their employers and exposes them to abuse. They are denied the right to form trade unions. Jakens says any UK business expanding there must carry out proper human rights due diligence, so that kitchen staff are treated fairly, paid properly and able to raise concerns without fear of losing their job or visa.
The commercial picture is also mixed. The US-Israeli war in Iran earlier this year brought bombardment to Dubai and an exodus of expats, yet restaurants keep opening. Some are struggling: Dinner by Heston has been temporarily closed since the fallout from the war. Earlier this month the Michelin guide was criticised for including 16 restaurants in Dubai that were permanently or temporarily closed, apparently because some inspections took place at the start of the year, before the war began.
Next week's budget will show whether the chefs' VAT plea is heard, and whether the Gulf pull strengthens or fades.
Citações Notáveis
The UK has had a tsunami of taxes that make taking business risk make no sense; growth has no risk-reward balance any more.— James Robson, co-owner of Fallow
UK businesses expanding into the Gulf must carry out proper human rights due diligence for kitchen workers.— Felix Jakens, Amnesty International UK