In Vietnam's Central Highlands, where generations of farmers built their lives around the robusta bean, the ancient logic of the soil is yielding to the newer logic of the market. Driven by surging Chinese appetite for durian — the 'king of fruits' — farmers are abandoning one of the world's great coffee-producing regions in pursuit of a crop that promises not merely survival, but prosperity. The shift, fivefold in a decade, is a quiet but consequential reordering of both a regional identity and the global agricultural order.