He was already heading to pick it up.
Em Assis Chateaubriand, no oeste paranaense, um cooperado da Copacol recebeu uma ligação que transformou sua rotina no campo: ele havia ganhado um drone agrícola de última geração por meio de uma promoção vinculada à compra de sementes. O episódio revela como cooperativas contemporâneas buscam aproximar o agricultor familiar das tecnologias que, de outro modo, permaneceriam fora de seu alcance financeiro. Há, nesse gesto institucional, algo mais antigo do que a inovação em si — a ideia de que pertencer a uma comunidade produtiva pode abrir portas que o esforço individual, sozinho, raramente consegue.
- Um simples telefonema após o sorteio foi suficiente para que Valdir Bento de Abreu deixasse tudo e fosse buscar o prêmio — a surpresa rapidamente cedeu lugar à ação.
- Mais de quatro mil cupons foram distribuídos por toda a área de atuação da Copacol, transformando a compra rotineira de sementes em uma disputa coletiva por tecnologia de ponta.
- O drone DJI Agras T1000, com tanque de 100 litros, radares inteligentes e recarga rápida, representa um salto de produtividade que exigiria investimento de dezenas de milhares de reais fora do contexto da promoção.
- A auditoria interna da cooperativa conduziu o sorteio com rigor formal, incluindo a seleção de três ganhadores reservas, garantindo transparência e continuidade ao processo.
- Para a Copacol, a Semente Premiada não é apenas uma campanha de vendas — é a expressão de uma estratégia de aproximar seus cooperados das melhores ferramentas disponíveis para o trabalho no campo.
Valdir Bento de Abreu estava em sua rotina em Assis Chateaubriand quando o telefone tocou com uma notícia inesperada: ele havia ganhado um drone DJI Agras T1000 por meio da promoção Semente Premiada, da Copacol. A reação foi imediata — incredulidade seguida de movimento. Ele já estava a caminho de buscar o equipamento.
A promoção, lançada durante o evento Copacol Agro 2026, funcionava de forma direta: a cada 25 sacas de semente de milho Copacol adquiridas, o cooperado recebia um cupom para o sorteio. Ao longo da campanha, mais de quatro mil cupons foram distribuídos por toda a área de atuação da cooperativa no oeste do Paraná, democratizando o acesso a uma chance de tecnologia que, de outra forma, exigiria investimento considerável.
O presidente-diretor da cooperativa, Walter Pitol, situou a iniciativa dentro de uma missão mais ampla: manter os cooperados conectados às melhores tecnologias disponíveis para o campo. O sorteio foi conduzido pela equipe de auditoria interna, sob responsabilidade da auditora Gabriela Fabricio Hernandes de Araujo, na unidade de Cafelândia, com verificação rigorosa do cupom vencedor e seleção de três ganhadores reservas.
O prêmio em si justifica o entusiasmo. O DJI Agras T1000 carrega até 100 litros de insumos líquidos, opera com radares inteligentes para navegação segura, possui recarga rápida e alta taxa de aplicação — características que se traduzem em mais área coberta, menos tempo parado e maior precisão nas operações de pulverização e distribuição. Para Abreu, o que chegou pelo simples ato de comprar semente representa uma transformação concreta na forma como ele trabalha sua terra.
Valdir Bento de Abreu was going about his day in Assis Chateaubriand when the phone rang with news that would change how he works his land. He had won a drone—not just any drone, but a DJI Agras T1000, a piece of agricultural equipment that represents the cutting edge of what's possible in modern farming. The call came right after the drawing, and his reaction was immediate: disbelief, then urgency. He was already heading to pick it up.
The prize came through the Semente Premiada promotion, the second iteration of a campaign that Copacol, a major agricultural cooperative operating across western Paraná, had launched during its Agro 2026 event. The mechanics were straightforward: every time a cooperative member bought 25 sacks of Copacol corn seed, they received one raffle ticket. Over the course of the campaign, more than four thousand tickets were distributed across the cooperative's entire operational territory, each one representing a farmer's bet on luck and a chance to access technology that would otherwise require significant capital investment.
Valter Pitol, the cooperative's president-director, framed the promotion as part of a larger mission. Copacol, he said, stays alert to opportunities that can help its members gain access to the best technologies available for their fields. A modern drone like this one isn't just a novelty—it's a tool designed to deliver better results on the property, to increase efficiency where it matters most: in the actual work of farming.
The drawing itself was handled with formal oversight. Copacol's internal audit team, led by auditor Gabriela Fabricio Hernandes de Araujo, gathered all the raffle tickets from every cooperative unit at the Cafelândia location and conducted the draw according to the promotion's established rules. Once the winner was identified, the audit team verified all the information on the winning ticket. The process also included selecting three alternate winners, a safeguard built into the regulations to ensure continuity if the primary winner became ineligible for any reason, eliminating the need for a second drawing.
The DJI Agras T1000 itself is a machine built for serious agricultural work. It carries up to 100 liters of liquid—whether pesticide, fertilizer, or other crop inputs—and applies it with precision across fields. The drone features intelligent radar systems that help it navigate and operate safely, rapid recharge capability so downtime stays minimal, and a high application flow rate that means more ground covered in less time. For a farmer like Abreu, it represents access to technology that can improve productivity, enhance safety in field operations, and raise the quality of work across spraying, input distribution, and agricultural transport tasks. What might have cost tens of thousands of reais to purchase outright had come to him through the simple act of buying seed.
Notable Quotes
Copacol stays alert to opportunities that can help its members gain access to the best technologies available for their fields.— Valter Pitol, Copacol president-director
I can't believe I won! I'm already heading to the unit to pick it up.— Valdir Bento de Abreu, winning cooperative member
The Hearth Conversation Another angle on the story
Why does a cooperative run a promotion like this instead of just selling the drone to members at a discount?
Because a raffle creates momentum. It gets people buying seed—they need it anyway—but now there's a reason to buy it from Copacol specifically. And it democratizes access. A small farmer has the same chance as a large one.
But doesn't Copacol lose money on the drone?
Not necessarily. They're selling four thousand units of seed at full price. The drone is a marketing cost, but it's also a statement: we invest in our members' futures. That builds loyalty.
What changes for Abreu now that he has this equipment?
Everything becomes faster and more precise. Spraying a field by hand or with older equipment takes days. This drone does it in hours, with less chemical waste, less physical strain. He can respond to pest pressure faster, apply inputs more uniformly.
Is this the kind of technology that will eventually make farming less labor-intensive?
Yes, but not in the way people fear. It doesn't eliminate jobs—it shifts them. Someone still has to maintain the drone, interpret the data it collects, make decisions about what to spray and when. It's a tool that makes skilled farmers more valuable, not less.
Why did Copacol choose this specific drone model?
The T1000 is built for the kind of farming done in Paraná—large-scale grain and commodity crops. It's reliable, has good support infrastructure in Brazil, and the specs match what cooperative members actually need. It's not flashy; it's practical.