A year removed from the pressures of Rideau Cottage, Justin Trudeau has turned the page on a decade of national leadership by founding a media production company — joining a growing lineage of former heads of state who have chosen the storytelling economy over the boardroom. The move is less a retreat from public life than a reinvention of it, trading electoral influence for the quieter, more durable power of narrative. In an era when platforms matter as much as offices, Trudeau's pivot raises the perennial question of what public figures owe the public once the mandate has expired.