Ahead of Apple's expected Wednesday event in Los Angeles, a touchscreen MacBook Pro with an OLED display is taking shape in the reporting, and with it a question that every new product eventually faces: what it is worth to the people who would carry it. Bloomberg's Mark Gurman, relying on anonymous sources, reports that Apple has discussed a $2,899 starting price for a 14-inch version, a $400 step above today's model. The figure is still a consideration rather than a settled decision, and a matching 16-inch price of $3,399 is an extrapolation rather than a reported number. Whether the price ho
Touchscreen MacBook Pro Reportedly Could Start at $2,899 for 14-Inch and $3,399 for 16-Inch
A price "discussed" is not a price announced.
Mark
So what's actually being reported here?
Mimi
That Apple has discussed starting the 14-inch touchscreen MacBook Pro at $2,899. That's $400 above the current 14-inch model.
Mark
And the 16-inch?
Mimi
If the same $400 applied to the current $2,999 model, you'd land at $3,399. But that's arithmetic, not a reported number.
Luke
Right, and I'd stress the word "discussed." Anonymous sources say it came up internally. That's not a decision, and we can't see who's talking.
Mark
Why does the 2006 comparison come up?
Mimi
A 17-inch MacBook Pro hit $2,799 back then, so high prices aren't new for the line. It also came with a DVD burner, which tells you how much has changed.
Luke
Though that comparison ignores inflation, so it doesn't prove the new price is in line with history.
Mark
Is the touchscreen itself a big deal?
Mimi
The category has existed for years. What's new is Apple's entry, with an OLED display.
Luke
And even that is expected, not confirmed. We'll know on Wednesday whether the product and the prices are real.
Le Pouls
- A reported $2,899 starting price for a 14-inch touchscreen OLED MacBook Pro would be a $400 jump over the current model, drawing immediate attention.
- The 16-inch figure of $3,399 is an extrapolation, not a sourced number, leaving pricing in genuine uncertainty.
- Touchscreen laptops already exist across the industry, so Apple must justify its entry on its own terms ahead of the Wednesday Los Angeles event.
- The story rests on one outlet's anonymous sourcing, and every number could shift before the keynote confirms or corrects it.
Ahead of Apple's expected Wednesday event in Los Angeles, a touchscreen MacBook Pro with an OLED display is taking shape in the reporting, and with it a question that every new product eventually faces: what it is worth to the people who would carry it. Bloomberg's Mark Gurman, relying on anonymous sources, reports that Apple has discussed a $2,899 starting price for a 14-inch version, a $400 step above today's model. The figure is still a consideration rather than a settled decision, and a matching 16-inch price of $3,399 is an extrapolation rather than a reported number. Whether the price holds, and whether the touchscreen laptop becomes the next chapter of a long line of machines, will be answered when Apple speaks.
Apple's "Pro and Tell" event is set for Wednesday in Los Angeles, and it is expected to introduce a touchscreen MacBook Pro with an OLED display. Before the keynote, a report about what the machine might cost has already drawn attention, and the numbers are high.
Bloomberg's Mark Gurman, citing anonymous sources, says Apple has discussed a starting price of $2,899 for the 14-inch model. The sources used the word "discussed," which matters: this is a figure under consideration, not one Apple has committed to.
That would be $400 above the 14-inch MacBook Pro on sale now. The 16-inch model was not part of the reporting. A matching increase would put its touchscreen version at $3,399, but that number is an extrapolation, not something the sources provided.
Touchscreen laptops are not new, and Apple would be entering a crowded field with its own approach, much as it did with the iPhone Duo last month. Gizmodo also recalls 2006, when a 17-inch MacBook Pro sold for $2,799, a comparable sum before inflation, and that machine even included a DVD burner.
For now, everything depends on one outlet's anonymous sourcing, and the figures could still change. On Wednesday, the question is whether Apple confirms the OLED touchscreen model and what final prices it sets for both sizes.
Apple's "Pro and Tell" event, set for Wednesday in Los Angeles, is expected to bring a touchscreen MacBook Pro with an OLED display. A report on what it might cost arrived before the keynote, and the figures are steep.
The report comes from Bloomberg's Mark Gurman, who cites anonymous sources. According to those sources, Apple has "discussed" a starting price of $2,899 for the 14-inch version. The word matters: the reporting describes a number under consideration, not a price Apple has settled on or announced.
The figure would be a $400 jump over the 14-inch MacBook Pro currently on sale. The 16-inch model is not covered by the same reporting. Its current starting price is $2,999, and a matching $400 increase would put a touchscreen version at $3,399. That number is an extrapolation from the 14-inch increase, not a figure the sources were reported to have given.
The product itself would not be a first for the industry. Touchscreen laptops have existed for years, and Apple would be entering an established category with its own take, much as it did with the iPhone Duo last month. The expected unveiling is billed as Apple's most groundbreaking product since that launch.
The price may be the more unusual part. Gizmodo points back to 2006, when a 17-inch MacBook Pro reached $2,799, a comparable price point before accounting for inflation. That machine shipped with a DVD burner, a detail that shows how far the product line has moved.
For now, the story rests on a single outlet's anonymous sourcing, and the figures could change before or at the event. The thing to watch on Wednesday in Los Angeles is whether Apple confirms the OLED touchscreen model and what final prices it puts on the 14-inch and 16-inch versions.
Citations marquantes
Apple has discussed a $2,899 starting price for the 14-inch touchscreen MacBook Pro.— Bloomberg's Mark Gurman, citing anonymous sources
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