Long before the turkey is carved, a home textiles retailer called The Company Store has opened its Black Friday sale, borrowing the warm nostalgia of the so-called Ralph Lauren Christmas, a holiday look of tartan, red accents and twinkling greenery that has drifted across social media. The guide that presents this offer, carried by USA Today and Northjersey.com, reads as a shopping list dressed in the language of seasonal longing, and it openly admits that its authors may earn a commission on what readers buy. Its promise is simple: one discount code, two offers, and two different deadlines th
The Company Store's Black Friday Sale Targets the Viral 'Ralph Lauren Christmas' Look
The 25% offer ends first, on November 9
Mark
So what is actually being sold here?
Mimi
Holiday décor and bedding from The Company Store, framed around a trend called the "Ralph Lauren Christmas": tartan, red accents, greenery, twinkling lights.
Luke
And the trend itself? The article says it's viral. Is there any evidence offered?
Mimi
None beyond the claim that it's gaining popularity on social media. No numbers, no examples.
Mark
What are the discounts?
Mimi
One code, BFDEALS25. Up to an extra 40% off certain items through November 28, or 25% off $100 or more through November 9.
Luke
Worth stressing that "up to 40%" is a ceiling, not a typical discount. The article doesn't say which items get the full amount.
Mark
Anything else a shopper should know?
Mimi
The two offers expire on different dates, and the 25% one ends much sooner.
Luke
There's also a date problem. The article says Black Friday is November 29, but the sale ends November 28. That's unresolved, so check with the retailer.
Mark
And the commission disclosure?
Mimi
The USA Today Network may earn money from purchases through its links, so this is promotional content, not independent testing.
Il Polso
- A shorter discount window closes on November 9, while the larger savings run until November 28, and the difference is easy to miss.
- Code BFDEALS25 unlocks either up to 40% off select items or 25% off purchases of $100 or more, so shoppers must choose which applies.
- The viral Ralph Lauren Christmas aesthetic is driving demand, with tartan throws, pre-lit wreaths and plaid tablecloths pitched as the way to get the look.
- The article's Black Friday date of November 29 does not match the sale's November 28 end date, so buyers are urged to confirm timing directly with the retailer.
- The piece is promotional and affiliate-supported, and prices may change from those listed at publication.
Long before the turkey is carved, a home textiles retailer called The Company Store has opened its Black Friday sale, borrowing the warm nostalgia of the so-called Ralph Lauren Christmas, a holiday look of tartan, red accents and twinkling greenery that has drifted across social media. The guide that presents this offer, carried by USA Today and Northjersey.com, reads as a shopping list dressed in the language of seasonal longing, and it openly admits that its authors may earn a commission on what readers buy. Its promise is simple: one discount code, two offers, and two different deadlines that a careful shopper will want to notice before the season's warmth turns into a receipt.
The Company Store has started its Black Friday sale early, and it is selling the season through a decorating trend that has been circulating on social media: the "Ralph Lauren Christmas." The look is familiar and cozy, with red accents, tartan, twinkling lights and greenery, the kind of home that seems lifted from a holiday film. The guide that promotes it, written by Jessica Moore for USA Today and carried on Northjersey.com, is openly a shopping piece, and it discloses that the USA Today Network may earn a commission on purchases made through its links.
Everything runs through one code, BFDEALS25. It unlocks either up to 40% off select items, valid through November 28, or 25% off a purchase of $100 or more, valid only through November 9. The article's general phrasing about a sale running "now through" November 28 can blur these two windows, and the shorter one is the easiest to miss.
The eight featured products range from a cotton velvet flannel sheet set and frosted pre-lit wreath and garland to stockings, a down-alternative plaid throw, reversible tree skirts, ornaments and a yarn-dyed tablecloth. The article also says Black Friday falls on Friday, November 29, which does not line up with the sale's stated end date, so shoppers are advised to check timing with the retailer. Prices were accurate at publication but may change. The short version: the 25% offer ends first, and the larger discount remains open a little longer.
The Company Store, a home textiles retailer, has started its Black Friday sale early, and it is pitching the event around a decorating trend that has been spreading on social media: the "Ralph Lauren Christmas." The piece, written by Jessica Moore for USA Today and carried on Northjersey.com, is a shopping guide. It says so plainly at the bottom, where a disclosure notes that the USA Today Network may earn a commission on purchases made through its links.
The look itself is described in familiar terms: cozy sophistication, pops of red, tartan, twinkling lights and greenery, a home dressed like a scene from a Hallmark movie. The article treats it as a ready-made shopping list, and The Company Store's inventory is offered as a way to build it.
The discounts run through a single code, BFDEALS25, entered at checkout. It unlocks one of two offers on select purchases. The first is up to an extra 40% off certain items, valid through November 28. The second is 25% off a purchase of $100 or more, but it expires much sooner, on November 9. The article's general language about the sale running "now through" November 28 can blur that difference, so the shorter window is the one a shopper is most likely to miss.
The article then lists eight products. For the bed, there is a Classic Ultra-Cozy Cotton Velvet Flannel Bed Sheet Set, described as 100% cotton, warm and durable. For doors, walls and entryways, there is a Pre-Lit Frosted Swiss Pine Wreath made with pine foliage and frosted holly berries, along with a matching Pre-Lit Frosted Swiss Pine Garland accented with holly berries and a light dusting of snow.
The Legends Luxury Holiday Stocking comes in four themes: winter berries, holiday trees, reindeer or birds. A LoftAIRE Down Alternative Holiday Throw offers a plaid pattern in russet, navy, green and gold, filled with The Company Store's exclusive LoftAIRE down alternative.
Three items come from the Heather Taylor Flower line. A reversible tree skirt is red plaid on one side and a delicate floral print on the other, in 100% cotton. A set of three cotton ornaments mixes red plaid and floral prints. For the table, the Clara Plaid Yarn-Dyed Tablecloth has a classic red and green plaid.
The article also answers the question of when Black Friday falls: the Friday after Thanksgiving. It gives the date as Friday, November 29. That date does not line up with the sale's own November 28 end date as described, and readers planning purchases would do well to confirm timing with the retailer. The piece also cautions that prices were accurate at publication but may change.
What to watch is simple: the 25% offer ends first, on November 9, while the larger discount on select items stays live through November 28.
Citazioni salienti
The USA Today Network may earn a commission if you purchase through its links; prices may change after publication.— USA Today shopping disclosure
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