Each September, Berlin becomes a temporary capital of technological ambition, where the world's largest electronics manufacturers gather to argue, through product and spectacle, that the future belongs to them. At IFA 2026, Samsung, Dyson, LG, and scores of others laid their newest work before journalists and analysts, seeking validation in a market that prizes novelty above almost everything else. The event is less a trade show than a ritual — an annual reckoning between what companies have built and what the world is willing to want.