Sony WH-1000XM4 vs Bose 700: Two $100-Off Prime Day Deals, and How to Choose Between Them

Two class-leading headphones, one $100 discount each, and a very small gap
TechRadar says Sony and Bose are so closely matched that Prime Day pricing and personal use decide it.
Mark

So both are about $100 off. Why does a comparison even matter?

Mimi

Because the discounts cancel out. The Sony is $248 and the Bose is $229, so the decision comes down to what you actually do with them.

Mark

What does TechRadar say tips it toward Sony?

Mimi

Battery life of 30 hours, audio upscaling, and features like multipoint pairing and auto-play/pause. It's their top-rated pair for 2021.

Luke

Worth noting that's TechRadar's own ranking. It's an editorial judgment, and the piece doesn't show test data or measurements.

Mark

And Bose?

Mimi

Noise cancellation on calls, so the person you're talking to hears less of your surroundings. Plus a very distinctive steel-headband design.

Luke

The source also mixes currencies. Dollars in the deal boxes, pounds in the body text. I wouldn't trust the exact Bose figure until I'd checked my own region's listing.

Mark

Is the claim that these are the lowest prices solid?

Luke

It's TechRadar's claim, based on prices it has seen. It doesn't speak for the whole market.

Mimi

So the practical takeaway is simple: Bose if cost or calls matter most, Sony if battery and sound do.

  • Two premium headphones tumble by roughly $100 at once, and buyers who have been waiting for this moment now have to decide quickly.
  • The Bose 700 undercuts the Sony on price, pulling the value-minded toward a pair that TechRadar calls its best Bose yet.
  • Sony answers with 30 hours of battery, multipoint pairing and audio upscaling, keeping its claim to being the most recommended pair alive.
  • The Bose's call noise-cancellation and striking steel headband set up a split between traditional comfort and bold design.
  • Shoppers are told to check regional prices first, since a currency mismatch in the source leaves the final figure uncertain.

On a midsummer Prime Day, two long-admired pairs of noise-cancelling headphones, the Sony WH-1000XM4 and the Bose 700, were marked down to the lowest prices TechRadar has recorded for either. The reviewer's quiet conclusion is that the two are nearly equal in what they do, so the choice comes down to temperament and budget: the Sony for those who prefer a traditional, understated look and the longest battery, the Bose for those who want a distinctive design and clearer calls. It is a modest story about shoppers at a familiar crossroads, where the sensible question is less which product is better than which one fits the life being lived.

On Prime Day 2021, two of the most respected noise-cancelling headphones on the market fell to the lowest prices TechRadar had ever recorded. The Sony WH-1000XM4, which launched at $349.99, dropped to $248 at Amazon. The Bose 700 came down from $329.99 to $229. Both discounts are close to $100, and the reviewer's view is that the price gap is small and the performance gap smaller.

The Sony, released in 2020 as a successor to the WH-1000XM3, earned TechRadar's top recommendation. It adds multipoint pairing, upscaling for compressed audio, conversational awareness and auto-play/pause, and offers 30 hours of battery, enough for a long flight. Its refined plastic body and supple pleather padding blend into offices and airports.

The Bose's strength is in calls. Its noise cancellation works on the voice of the person you are speaking with as well as on the music, which earns it the reviewer's pick for calling. Its sound is lively and balanced, though the Sony keeps the edge in audio quality. Its stainless steel headband and sliding earcups look like nothing else on the market.

Because the Bose started lower, it ends lower. For buyers focused on price, it is the sensible choice, but anyone buying should first check the figure on their own regional listing, since the currency in the source is inconsistent.

On Prime Day 2021, two of the most respected pairs of noise-cancelling headphones on the market dropped to the lowest prices TechRadar has recorded for them. The Sony WH-1000XM4 wireless headphones, which cost $349.99 at launch, are listed at Amazon for $248. The Bose Noise Cancelling Headphones 700 are down to $229 from $329.99. Both discounts come to roughly $100.

One detail in the source is inconsistent. The Bose price is given in dollars in the deal listing but, in the article's body text, as a reduction from £329.99 to £229. The currency shown depends on where you shop, so check the figure on your own regional listing before you buy.

TechRadar's argument is that the price gap is small and the performance gap is smaller. The outlet says it has spent a lot of time with both pairs, and calls them class-leading. The question is less which is better than which is better for you.

Start with Sony. The WH-1000XM4 came out in 2020 and replaced the WH-1000XM3. TechRadar named them the best headphones you can buy today. They look much like their predecessor but add multipoint pairing, DSEE Extreme upscaling, conversational awareness and auto-play/pause. Combined with strong audio and robust active noise cancellation, those features made them the outlet's most recommended pair. Battery life is 30 hours, which TechRadar says is enough for a long-haul flight.

Why consider the Bose 700 at all? TechRadar calls them a brilliant pair of over-ear headphones and the best Bose pair it has reviewed, though they trail the Sony on battery life and price. Their distinguishing feature is call handling. Conventional noise cancellation quiets the world for the wearer, but the person on the other end of a phone call still hears everything around you. The Bose 700 apply noise cancellation to calls as well as music, which is why TechRadar rates them the best noise-cancelling headphones for making calls.

On sound, the Bose are described as vibrant and lively, with a well-balanced soundstage. TechRadar still gives the edge to the Sony, because they can upscale lossy audio codecs.

Design is the clearest difference. The Sony is refined and subtle, made mostly of high-quality plastic with supple pleather padding. It blends into subway stations, planes and offices, and TechRadar says it feels durable and stays comfortable over long stretches. The Bose looks unlike anything else on the market. It is built around a stainless steel headband that moves from flat to cylindrical, and you adjust it by sliding the earcups along the band, with no clunky sliders to interrupt the lines. TechRadar's advice is to pick the Bose to stand out and the Sony for something traditional.

Price is the last factor. Both pairs are discounted by about $100, but the Bose started lower, so it ends lower. For buyers who want to spend as little as possible, TechRadar says the Bose is the better choice. Anyone weighing the two should look at regional pricing and availability, since the offers vary by location.

The Bose headphones are the better choice for anyone looking to save as much money as possible.
— TechRadar (paraphrased)
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