For years, Sony invited millions of players into a digital marketplace with the language of ownership — buy, own, yours — only to reverse course in court, arguing that what consumers purchased was never truly theirs. Consumer rights advocates, armed with Sony's own words, have turned that contradiction into litigation, and a $7.85 million settlement now marks the price of the gap between promise and legal reality. The case asks a question as old as commerce itself: when a company tells you something is yours, what obligation does that create?