Snap is redirecting its augmented reality ambitions away from the consumer dream and toward the more pragmatic terrain of enterprise adoption, pricing its Spectacles at $2,200 and anchoring the effort with partnerships alongside Nvidia, AWS, and Salesforce. The move is a quiet admission that transformative technology rarely arrives through mass enthusiasm alone — sometimes it must first prove its worth in the disciplined calculus of business productivity. Whether this pivot marks a turning point or a prolonged search for relevance will depend on whether industries find in these glasses not a n