In the long human experiment of merging mind and machine, Snap is asking whether a $2,200 pair of glasses can find its place in the world — not by winning over skeptical consumers, but by making itself indispensable to the enterprise and the everyday rhythms of work. At an event in Los Angeles this week, the company unveiled AI productivity tools, corporate partnerships, and entertainment integrations designed to answer the question that has shadowed Specs since its mocked debut: what is this for? The answer Snap is reaching toward is neither simple nor certain, but it reflects a recurring ten