Smart TVs' Data Collection Practices Spark Privacy Concerns; Experts Offer Protection Tips

In the quiet of the living room, a new kind of witness has taken up residence. Modern smart televisions — particularly those from manufacturers like LG — are not merely passive screens but active participants in the data economy, silently cataloguing what we watch, when we watch it, and for how long, through a technology called automatic content recognition. This information flows, largely without meaningful consent, from the most intimate spaces of domestic life to corporate servers and third-party brokers. The question this raises is ancient even if the technology is new: who truly owns the