At the intersection of commerce and cultural memory, Shinsegae Duty Free has woven a traditional Korean harvest game into the act of buying skincare, inviting travelers passing through Seoul during Chuseok to experience beauty not merely as product but as participation in something older and more communal. The pop-up, running through September at Myeong-dong, pairs Beauty of Joseon's globally ascendant herbal formulations with Yut Nori — a board game that has marked Korean holidays for generations — as a way of asking whether a retail transaction can also be a moment of belonging. It is a ques