For decades, the promise of predictive intelligence in marketing has been held at arm's length by the gatekeeping demands of technical expertise — a gap that left data-rich teams analytically powerless. SAS now enters this space with 360 Marketing AI, a platform designed to dissolve that barrier by automating the most laborious stages of machine-learning model development, placing predictive tools directly in the hands of those who understand customers best. Launched in August 2026, the platform represents a broader cultural shift in enterprise technology: the gradual migration of analytical s