Seven years after Samsung placed a bold wager on a form factor the world had never seen, the company is now inscribing that vindication across the skylines of Tokyo, London, New York, and Sydney. The 'Welcome to Foldables' campaign is less a product launch than a declaration — that what began as a curiosity in 2019 has matured into the shape of mobile's future, and that Samsung intends to be remembered as the hand that bent it there first.