In Seoul this September, Samsung Electronics has opened its flagship devices to the hands of fourteen South Korean artist teams, asking technology to become art at Design Miami Seoul 2026. Held at Dongdaemun Design Plaza, the exhibition titled 'Design is an Act of Love' frames consumer hardware not as product to be sold but as raw material for human expression. The gesture is quiet but significant: a major technology manufacturer repositioning itself not merely as a sponsor of culture, but as a participant in it — offering its own creations as subjects worthy of transformation.