Samsung S90F offers better value than LG C6 despite newer tech

The LG is nearly twice the price, yet it is not twice as good.
Comparing the 65-inch models at current retail prices, the value proposition heavily favors Samsung's older model.
Mark

Why does a TV that's a year older cost half as much? Is the S90F actually worse?

Mimi

Not worse—just older. When Samsung released the 2026 models, retailers discounted the 2025 S90F to clear inventory. The C6 is brand new, so it's still at full price. In performance, they're remarkably close.

Luke

How close? The source says the S90F has better color coverage and brighter average brightness. That's not nothing.

Mimi

True. The S90F covers 89 percent of the color gamut versus the C6's 76 percent. It's also punchier on standard content. But the C6 has slightly better HDR highlight brightness.

Mark

So the C6 is better for movies and the S90F for cable TV?

Mimi

Roughly, yes. Though the difference is small enough that most people wouldn't notice.

Luke

What about Dolby Vision? The source makes a point of that.

Mimi

The C6 supports it, the S90F doesn't. If you watch a lot of Dolby Vision content and care about technical precision, that matters. Otherwise, it's academic.

Mark

And the price gap is really $1,300?

Mimi

For the 65-inch models, yes. $2,699 for the C6, $1,399 for the S90F.

Luke

Will the C6 drop?

Mimi

Almost certainly. The source says it will see steady discounts throughout the year as newer models launch. But right now, you're paying a premium for newness, not performance.

Mark

So the S90F is the obvious choice?

Mimi

For most people, yes. Unless Dolby Vision is a dealbreaker, the S90F delivers nearly identical quality at half the price.

Luke

The source doesn't say how long that discount lasts. That's worth knowing before someone buys.

  • A $1,300 price gap between two nearly identical-performing TVs has made the buying decision almost uncomfortably simple.
  • The newer LG C6 carries a 2026 premium its picture quality cannot fully defend against a deeply discounted 2025 rival.
  • Samsung's quantum dot OLED delivers richer color coverage and punchier everyday brightness, while LG counters with stronger HDR highlights and Dolby Vision support — advantages real but narrow.
  • For gamers and home theater purists, the C6 edges ahead on format support and PC refresh rates, but the gap is too slim to justify doubling the spend for most buyers.
  • The S90F is landing as the clear recommendation now, with the C6 flagged as a future buy once 2026 price drops close the gap.

In the quiet competition of the living room, two OLED televisions reveal something older than technology: the tension between novelty and value. The 2026 LG C6 and 2025 Samsung S90F occupy nearly the same perceptual space on screen, yet stand $1,300 apart in price — a gap that speaks less to picture quality than to the economics of release cycles. For most households, the wiser path runs through the older set, a reminder that in consumer electronics, patience is often the most sophisticated feature of all.

Two mid-range OLED televisions are competing for the same shelf space right now, separated by a year in release and an almost impossible-to-ignore gap in price. The LG C6 is the newer set, arriving in 2026 as LG's standard OLED flagship. The Samsung S90F launched in 2025. A 65-inch C6 currently runs $2,699; the same-sized S90F sells for $1,399. The LG is nearly twice the cost — and it is not twice the television.

The two sets use different panel technologies. The C6 relies on LG's traditional WOLED display, while the S90F uses Samsung's quantum dot-enhanced OLED. In testing, the Samsung covered 89 percent of the BT.2020 color gamut versus the LG's 76 percent, and delivered brighter average picture levels during the everyday content — cable, YouTube, broadcast — that most viewers actually watch. The C6 pushes closer to 1,400 nits in HDR highlights, but the real-world difference is subtle enough that most viewers would not notice it.

The one area where the C6 holds a meaningful advantage is HDR format support. It handles Dolby Vision, the frame-by-frame HDR standard found on Netflix, Apple TV+, and most premium streaming content. Samsung TVs do not support Dolby Vision; the S90F uses HDR10+ instead, and falls back to standard HDR10 when Dolby Vision content plays. For casual viewers, this is a minor footnote. For home theater enthusiasts, it is a genuine limitation.

Both sets are strong gaming platforms, each offering four HDMI 2.1 ports with 4K/120Hz, VRR, and ALLM. The C6 supports PC gaming up to 165Hz; the S90F caps at 144Hz. Design differences are subtle — LG's wedge stand keeps the screen low and sleek, while Samsung's taller pedestal accommodates large soundbars underneath. The C6 ships with LG's motion-control Magic Remote; the S90F includes Samsung's solar-charging Solar Cell remote, which frustratingly omits a dedicated input button.

The conclusion is not complicated. The S90F delivers picture quality that rivals the C6 in nearly every category that matters to everyday viewers, at a price that leaves over $1,300 on the table for a soundbar, a streaming device, or simply nothing at all. The C6 will become a better value as 2026 progresses and prices fall — but right now, early adopters are paying a steep premium for the privilege of owning the newer model.

Two mid-range OLED televisions sit on the shelf right now, separated by a year in release but occupying the same retail space. The LG C6 arrived in 2026 as the company's newest standard OLED offering. The Samsung S90F came out in 2025. They're direct competitors in every meaningful way—except price, where the gap has become impossible to ignore.

When manufacturers launch fresh models, last year's inventory must move. This creates an unusual moment for shoppers: the older Samsung is now dramatically cheaper than the newer LG, even though both deliver exceptional picture quality. A 65-inch C6 currently costs $2,699 on Amazon. The same size S90F sells for $1,399 at Best Buy. The LG is nearly twice the price, yet it is not twice as good.

The two sets use different display technologies, which explains some of their performance differences. The C6 relies on LG Display's standard WOLED panel, while the S90F uses Samsung Display's quantum dot-enhanced OLED. In testing, the S90F covered 89 percent of the BT.2020 color gamut compared to the C6's 76 percent. The Samsung also delivered brighter average picture levels during standard definition content—the kind most people watch daily on cable, YouTube, and broadcast television. For those sources, the S90F presents a punchier, more vibrant image. The C6 holds its own in HDR highlight brightness, pushing close to 1,400 nits, though the difference between the two sets is not dramatic enough for most viewers to notice.

One significant distinction separates them: HDR format support. The C6 supports Dolby Vision, LG's proprietary HDR standard that uses frame-by-frame metadata to optimize picture quality. Samsung TVs do not support Dolby Vision. Instead, the S90F offers HDR10+, a royalty-free alternative that works similarly. When Dolby Vision content plays on the S90F, it falls back to standard HDR10—perfectly watchable, but without the technical refinements the creators intended. For casual viewers, this matters little. For home theater enthusiasts who prioritize format support, it's a genuine limitation.

Beyond the screen, both sets offer identical gaming capabilities. Each has four HDMI 2.1 inputs supporting 4K at 120Hz, Variable Refresh Rate, Auto Low Latency Mode, and AMD FreeSync Premium. The C6 pushes PC gaming up to 165Hz; the S90F maxes out at 144Hz. Neither supports ATSC 3.0, the emerging standard for over-the-air 4K broadcasts, though such transmissions remain rare.

Design choices differ subtly. The C6 follows LG's established wedge-shaped stand, keeping the screen close to the surface for a sleek appearance. The S90F uses a taller pedestal that provides more clearance underneath—useful if you own a large soundbar. The C6 includes LG's newest Magic Remote with motion controls and a traditional directional pad. The S90F ships with Samsung's Solar Cell remote, a slim device powered by a rechargeable lithium-ion battery that charges from natural and artificial light. It lacks a dedicated input button, a frustrating omission.

Software experiences are comparable but neither platform excels. The C6 runs LG's webOS with new AI-based features that feel disconnected from daily use. The S90F uses Samsung's 2025 Smart Hub, powered by Tizen. Both interfaces are functional but visually cluttered and occasionally sluggish. Neither is a first choice, though both will serve as adequate daily drivers if you don't want to buy a separate streaming device.

The math is straightforward. The C6 will gradually drop in price as 2026 progresses and newer models arrive. For now, it commands a premium that its performance does not justify. The S90F, already a year old and deeply discounted, delivers nearly identical picture quality and all the features most people need. Unless Dolby Vision support is essential to your viewing habits, the choice becomes obvious: buy the older Samsung, save over $1,300, and spend the difference on a soundbar or streaming device. The LG will eventually reach a more reasonable price point, but early adopters of the C6 are paying a steep tax for newness.

For the time being, though, it's nearly twice as pricey as the S90F — and in no way is it twice as good.
— Tom's Guide reviewer
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