After years of pioneering a form that many dismissed as a curiosity, Samsung now finds itself in the unusual position of offering public counsel to Apple as the iPhone maker prepares to fold—literally—into a market Samsung has long called its own. The moment marks a quiet inflection point in the premium smartphone story: a category once defined by novelty is maturing into a new standard of what a high-end device can be. Apple's arrival will not merely add a competitor; it will, as it has done before, redefine what consumers believe they deserve and what they are willing to pay for it.
Samsung Offers Guidance as Apple Prepares to Enter Foldable Phone Market
Technology