Across the media and entertainment landscape, a quiet but seismic shift is underway: the cost of making things — commercials, films, games, campaigns — is collapsing by orders of magnitude, not through compromise, but through the arrival of generative AI as a primary production instrument. What once demanded millions of dollars and months of coordinated human labor now emerges in hours, sometimes minutes, for a fraction of the price. This is not merely an efficiency story; it is a renegotiation of what creative production means, who can afford it, and how quickly imagination can become artifac