Each September, the arrival of new Apple devices marks more than a product launch — it marks a cultural moment in which millions reconsider the tools they carry through their lives. Rogers Communications has brought that moment to Canada in 2026, introducing not only refined iterations of familiar forms but a genuinely new category: Apple's first foldable iPhone, the Duo, alongside the iPhone 18 Pro lineup and updated Apple Watch models. The announcement reflects an ongoing human negotiation between portability and possibility, between the phone we slip into a pocket and the screen we unfold i
Rogers launches Apple's latest lineup including foldable iPhone Duo with 5G+ plans
The first foldable iPhone opens to a large 7.6-inch display, closes to a pocket-sized 5.4-inch screen.
Mark
So Rogers is just selling these phones—why does this announcement matter enough to report?
Mimi
Because it's the Canadian launch of three genuinely new product categories for Apple. The iPhone Duo is the company's first foldable phone, and that's a significant design shift. The watches have new health sensors that Apple claims are more accurate than anything else on the market.
Luke
But we should be clear: this is a press release from Rogers, not independent reporting. We're getting Apple's claims about heart rate accuracy, not third-party verification. And the Siri AI features—they're in beta, available in English only, and explicitly not available in the EU initially. That's worth noting.
Mark
What's the actual consumer angle here? Why would someone in Kingston care about this today?
Mimi
If you use Rogers and you want the latest iPhone or Apple Watch, you now know when you can order it and what network features come with it. The financing options matter too—Save & Return lets people try devices without long-term commitment.
Luke
Though we don't have pricing from this announcement. Rogers says to check their website, so the actual cost to a customer isn't in this story. That's a gap.
Mark
What about the foldable phone—is that actually different from what Samsung's been doing?
Mimi
Apple's design is different. The outer screen is smaller—5.4 inches versus Samsung's typical approach—and the camera system is built specifically for the folding form. iOS 27 is also redesigned for how you interact with a foldable.
Luke
But we don't have hands-on reporting here. We have Apple's description of what makes it different. That's marketing language, not independent assessment.
Mark
The 5G+ network—is Rogers actually ahead of competitors here?
Mimi
Rogers is claiming it's Canada's most reliable 5G+ network. That's their assertion in the announcement.
Luke
And we have no way to verify that from this source material. It's a competitive claim, not a fact we can confirm. That matters for readers deciding between carriers.
Der Puls
- Apple has crossed a long-anticipated threshold by releasing its first foldable iPhone, the Duo, with a 7.6-inch inner display that transforms how users interact with content, gaming, and multitasking on the go.
- The iPhone 18 Pro and Pro Max raise the stakes on mobile photography with a 48MP variable-aperture Fusion camera and meaningful battery gains — two additional hours of playback — made possible by eliminating the physical SIM card entirely.
- Rogers is racing to position itself as the premium gateway to these devices, bundling them within its 5G+ Ultimate plan, which promises priority access, satellite-to-mobile connectivity, and a five-year price guarantee across up to 64 global destinations.
- Apple Intelligence and a new context-aware Siri AI are threading through the entire lineup — iPhones and Apple Watches alike — though the rollout begins in English beta, signalling ambition tempered by careful, staged deployment.
- Pre-orders for the iPhone 18 Pro models open September 12 with availability September 18, while the foldable iPhone Duo follows later in October, giving consumers two distinct waves of anticipation to navigate.
Each September, the arrival of new Apple devices marks more than a product launch — it marks a cultural moment in which millions reconsider the tools they carry through their lives. Rogers Communications has brought that moment to Canada in 2026, introducing not only refined iterations of familiar forms but a genuinely new category: Apple's first foldable iPhone, the Duo, alongside the iPhone 18 Pro lineup and updated Apple Watch models. The announcement reflects an ongoing human negotiation between portability and possibility, between the phone we slip into a pocket and the screen we unfold into a small world.
Rogers Communications announced on September 10 that it will carry Apple's most significant device lineup in years across Canada, headlined by three new iPhone models and updated Apple Watch offerings running on Rogers' 5G+ network.
The centrepiece is the iPhone Duo — Apple's first foldable phone. It opens to a 7.6-inch display suited for content and multitasking, and folds down to a 5.4-inch outer screen for everyday portability. Powered by the A20 Pro chip and built with a camera system designed around its folding form, the Duo arrives in star white and night sky, with pre-orders beginning October 16 and general availability on October 23.
The iPhone 18 Pro and Pro Max take a more familiar shape but push meaningfully forward, featuring a 48-megapixel Fusion Main camera with variable aperture — what Apple calls its most advanced camera yet. Both models also gain roughly two additional hours of battery life, a benefit made possible by their eSIM-only design, which reclaims the space once held by a physical SIM card. These models open for pre-order September 12 and reach customers September 18, available in black, silver, glacier, and a new burgundy finish.
All three iPhones launch with Apple Intelligence and a new Siri AI capable of personal context understanding, rolling out in English beta alongside iOS 27.
The Apple Watch lineup also advances. Both the Series 12 and Ultra 4 introduce a new Health Sensing System and S11 chip, delivering what Apple claims is the most accurate wearable heart rate sensing available, along with a new readiness score, higher-frequency health measurements, extended workout battery life, and 5G cellular connectivity. Pre-orders for both watches are live now, with availability beginning September 18.
Rogers is framing the launch within its 5G+ Ultimate plan — offering priority network access, unlimited high-speed data, satellite-to-mobile connectivity, and a five-year price guarantee — positioning itself as the premium home for Canada's next generation of Apple devices.
Rogers Communications announced on September 10 that it will carry Apple's latest device lineup across Canada, marking the arrival of several significant product debuts to the country's wireless market. The announcement centers on three new iPhone models—the iPhone Duo, iPhone 18 Pro, and iPhone 18 Pro Max—alongside updated Apple Watch offerings, all available through Rogers' 5G+ network infrastructure.
The iPhone Duo represents Apple's first venture into foldable phones. The device features a 7.6-inch display when opened for content viewing, gaming, and multitasking, and a 5.4-inch outer screen when folded for portability. The phone is built around Apple's A20 Pro chip and incorporates an advanced camera system designed specifically to take advantage of the folding form factor in ways traditional iPhones cannot. The device will be available in star white and night sky, with pre-orders beginning October 16 and general availability starting October 23.
The iPhone 18 Pro and iPhone 18 Pro Max bring what Apple describes as its most advanced camera ever made—a 48-megapixel Fusion Main camera with variable aperture capabilities. Both models run on the A20 Pro processor and deliver substantial improvements in battery life and overall performance. The Pro models will be available in black, silver, glacier, and a new burgundy finish. Pre-orders open September 12, with devices reaching customers on September 18.
All three new iPhone models incorporate Apple Intelligence and a new version of Siri AI, which the company is rolling out in beta with iOS 27. The Siri AI feature is initially available in English and brings personal context understanding to the assistant. The iPhone Duo uses an eSIM-only design, which Apple says saves internal space to maximize battery capacity. The iPhone 18 Pro and Pro Max eSIM-only models use the space previously occupied by physical SIM cards to house larger batteries, adding two additional hours of video playback compared to earlier generations.
Apple's watch lineup also received updates. The Apple Watch Series 12 and Apple Watch Ultra 4 both feature what Apple claims is the most accurate heart rate sensing available in a wearable, based on testing conducted in July and August 2026. Both models incorporate a new Health Sensing System and S11 chip, enabling enhanced health and fitness features including a new readiness score, higher-frequency heart rate and heart rate variability measurements, extended workout battery life, and faster charging. Both watches offer 5G cellular connectivity. The Series 12 comes in 42mm and 46mm sizes with finishes including dark bronze, black, light gold, space gray aluminum, radiant gold, natural titanium, pearl white ceramic, and night blue ceramic. The Ultra 4 is available in natural and black titanium. Pre-orders for both watches are available now, with availability beginning September 18.
Rogers is positioning these devices within its 5G+ Ultimate plan, which the carrier describes as offering priority network access, satellite-to-mobile connectivity, unlimited high-speed data, a five-year price guarantee, and roaming in up to 64 global destinations. Anne Martin-Vachon, Rogers' President of Wireless, stated that the company is committed to providing customers with premium features and value on what it characterizes as Canada's most reliable 5G+ network. Rogers is offering multiple financing options, including a Save & Return program, to help customers access the new devices.
The watchOS 27 operating system brings Apple Intelligence to the wearables, including Siri AI with personal context understanding. Audio Intelligence features are arriving later in the year as a beta rollout in English, designed to help users remain aware of their surroundings and retain key moments while maintaining user control over privacy and security. Complete pricing and availability details are available through Rogers' website.
Bemerkenswerte Zitate
We're committed to providing customers with the best wireless plans with premium features, great value and a network built to help them get the most out of their device.— Anne Martin-Vachon, President of Wireless, Rogers Communications
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