Every season a decorating style arrives with a designer's name attached, and this year it is the warm, tartan-and-greenery look that social media has dubbed "Ralph Lauren Christmas," a vision of a holiday that feels like a Hallmark scene. Into that longing for nostalgic cozy comfort steps The Company Store, a home textiles retailer, offering its Black Friday sale through a single code, BFDEALS25, with its two discounts running on different clocks. As the holiday shopping season begins, the most pressing detail for any shopper is the earlier deadline: the 25% offer on orders of $100 or more clo
'Ralph Lauren Christmas' Trend Meets The Company Store's Black Friday Discounts
The date to watch is November 9, when the 25% offer ends
Mark
So what is a "Ralph Lauren Christmas," exactly?
Mimi
A look more than a product: tartan, red accents, greenery and twinkling lights, aiming for cozy but polished. The article compares it to a Hallmark movie set.
Mark
And The Company Store is tying its sale to it.
Mimi
Yes. Wreaths, garland, stockings, a plaid throw, a tablecloth, tree skirts, all pitched as fitting the look.
Luke
Worth saying what this actually is. It's a shopping guide, and the piece notes that the network may earn a commission on purchases through its links.
Mark
What about the discounts?
Mimi
One code, BFDEALS25, with two offers. Up to an extra 40% off select items through November 28, or 25% off $100 or more through November 9.
Luke
"Up to" and "select" matter there. The article doesn't say which items get 40%, so I wouldn't assume any particular product does.
Mark
Is the trend itself measurable?
Luke
Not from this piece. It says the trend is gaining popularity on social media but gives no numbers or examples.
Mimi
So the trend is the hook, and the sale is the substance.
Luke
Also, the article gives Black Friday as November 29, while the sale ends November 28. Check the dates before you rely on them.
Der Puls
- A viral décor trend is pulling shoppers toward tartan, red accents and frosted greenery before the holidays arrive.
- The Company Store's code BFDEALS25 stacks two offers that expire on different dates, creating a race against the calendar.
- The 25% discount on orders of $100 or more disappears after November 9, leaving little room to hesitate.
- Up to 40% off select items holds until November 28, though the headline savings will not cover everything in a cart.
- Shoppers are landing on wreaths, plaid throws and reversible tree skirts as the season's cozy look takes shape.
Every season a decorating style arrives with a designer's name attached, and this year it is the warm, tartan-and-greenery look that social media has dubbed "Ralph Lauren Christmas," a vision of a holiday that feels like a Hallmark scene. Into that longing for nostalgic cozy comfort steps The Company Store, a home textiles retailer, offering its Black Friday sale through a single code, BFDEALS25, with its two discounts running on different clocks. As the holiday shopping season begins, the most pressing detail for any shopper is the earlier deadline: the 25% offer on orders of $100 or more closes November 9, while the broader 40% offer on select items remains open through November 28.
A decorating trend with a designer's name attached is spreading across social media this season, and The Company Store is building its Black Friday sale around it. The look, called "Ralph Lauren Christmas," centers on cozy sophistication: tartan, touches of red, twinkling lights and greenery, meant to evoke a Hallmark movie more than anything flashy.
The sale runs through Friday, November 28, under a single checkout code, BFDEALS25. Its two discounts follow different timelines. Shoppers can get up to an extra 40% off select items through November 28, or take 25% off a purchase of $100 or more, but only through November 9. The larger offer covers only selected products, so not everything in a cart will qualify.
The featured pieces show the look in practice: a frosted Swiss pine wreath and matching garland, holiday stockings in four themes, a down-alternative plaid throw, a red and green plaid tablecloth, and a cotton velvet flannel bed sheet set. A more rustic strand from the Heather Taylor Flower collection adds a reversible tree skirt, with plaid on one side and floral on the other.
The article notes that Black Friday marks the official start of holiday shopping, though it gives the date as November 29 while listing November 28 as the sale's end. It is promotional content, and the outlet may earn a commission on purchases. The date to watch is November 9, when the 25% offer ends well before the larger sale.
A decorating trend with a designer's name attached is making the rounds on social media this season, and a home textiles retailer is leaning into it. The look is called "Ralph Lauren Christmas," and The Company Store is promoting a Black Friday sale built around items that fit it.
The aesthetic, as described in the USA Today Network piece by Jessica Moore, centers on cozy sophistication: tartan, pops of red, twinkling lights and greenery. The effect is meant to resemble a scene from a Hallmark movie, warm and nostalgic rather than flashy.
The retailer's sale runs now through Friday, November 28, and works through a single checkout code, BFDEALS25. Two discounts attach to it, and their windows differ. Shoppers can get up to an extra 40% off certain items through November 28. Separately, they can take 25% off a purchase of $100 or more, but only through November 9. The 40% offer applies to select items, so the headline figure will not cover everything in a cart.
The featured products show what the trend looks like in practice. There is a Pre-Lit Frosted Swiss Pine Wreath, made with pine foliage and frosted holly berries, and a matching Pre-Lit Frosted Swiss Pine Garland accented with berries and a light dusting of snow. The Legends Luxury Holiday Stocking comes in four themes: winter berries, holiday trees, reindeer or birds.
The plaid is covered too. A LoftAIRE Down Alternative Holiday Throw comes in russet, navy, green and gold, filled with the company's exclusive down alternative. The Clara Plaid Yarn-Dyed Tablecloth is a classic red and green plaid meant for festive gatherings. For the bed, there is a Classic Ultra-Cozy Cotton Velvet Flannel Bed Sheet Set, 100% cotton.
A more rustic, cottage-style strand comes from the Heather Taylor Flower collection. Its Holiday Reversible Tree Skirt is 100% cotton, with red plaid on one side and a delicate floral print on the other. A set of three 100% cotton ornaments mixes red plaid and floral prints.
The piece also addresses timing. Black Friday falls on the Friday after Thanksgiving and marks the official start of the holiday shopping season. The article gives the date as November 29, though the sale's end date of November 28 is stated separately.
This is promotional shopping content. The editors say they handpick recommendations independently, but the USA Today Network may earn a commission on purchases made through its links, and prices may change after publication. The date to watch is November 9, when the 25% offer ends, well before the larger sale does.
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The aesthetic celebrates cozy sophistication, with pops of red, tartan, twinkling lights and greenery.— Jessica Moore, USA Today Network
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