After forty-one years of building guitars under a single founder's guiding hand, PRS Guitars has formalized what was already true — that the company's continuity lives in the people who never left. Jack Higginbotham, present since the very first day in 1985, has been named the company's first-ever CEO, a title that acknowledges decades of accumulated stewardship rather than marking a departure. Founder Paul Reed Smith remains as Managing General Partner, suggesting that this transition is less a changing of the guard than a deepening of the structure that has always held the company together.