Each year, approximately seven thousand lives in the United Kingdom end by suicide — the majority of them men, many of them embedded in communities where vulnerability is rarely spoken aloud. Prince William's new initiative, On Your Side, launches Thursday at Everton's football ground with a quiet but consequential wager: that sport, with its deep roots in male identity and community, can open doors that formal mental healthcare cannot. By enlisting athletes as messengers and offering a simple, practical framework for difficult conversations, the campaign asks not that people become experts, b
Prince William launches sports-led suicide prevention campaign with Kane, Holmes, Shearer
Approximately 7,000 people die by suicide annually in the UK, with disproportionately higher rates among men under 50.
Politics & Governance