At 27, Presley Gerber — son of Cindy Crawford and Rande Gerber, and a young man who had stepped into the same modeling world as his mother and sister — died Sunday at a rehabilitation facility in Los Angeles. The cause of death has not been disclosed, and the family has asked for privacy in their grief. His passing is a reminder that fame and fortune offer no shelter from the private storms that can overtake a life, and that behind every celebrated name are human beings navigating struggles the public rarely sees.
Presley Gerber, Son of Supermodel Cindy Crawford, Dies at 27
Presley Gerber, 27, died at a rehab facility; cause of death not immediately disclosed.
A proud mom watching from the sidelines, trying not to annoy him
Mark
So we know he died at a rehab facility on Sunday. Do we know how long he'd been there, or what he was being treated for?
Mimi
The statement doesn't say. The family hasn't disclosed that, and the Medical Examiner hasn't released a cause yet either.
Luke
Right—and that's important to name. We have a death at a rehab facility, but we don't actually know what led to it. The cause could be anything from an accident to an overdose to a medical event. We're reporting what we know, which is the fact of his death and where it happened.
Mark
The family's asking for privacy. Do you think more will come out?
Mimi
Usually the Medical Examiner releases a cause of death within days or weeks. But the family may choose not to comment beyond what they've already said.
Luke
And that's their right. We shouldn't speculate about what happened or why he was there. We stick to what's confirmed.
Mark
He was working as a model. Was he active in that world recently?
Mimi
The source doesn't say. We know he worked as a model like his mother and sister, but there's no detail about his recent career or what he'd been doing professionally.
Luke
That's a gap worth noting. We don't have a sense of his life in the months or years before his death—his work, his relationships, anything that would help a reader understand who he was beyond his family name.
Mark
The Super Bowl ad with his mom—that was eight years ago?
Mimi
Yes, 2018. He was 18 then. So there's a significant stretch of time between that public moment and now that we don't have much information about.
Le Pouls
- Presley Gerber, 27, died Sunday at a Los Angeles rehabilitation facility, leaving his family and the public with more questions than answers about the circumstances.
- The cause of death remains undisclosed, and the Los Angeles County Medical Examiner's Office has yet to release further findings, deepening the uncertainty surrounding his passing.
- Born into one of America's most recognizable families, Presley had carved out his own modeling career alongside his mother Cindy Crawford and sister Kaia, making his death a loss felt across the entertainment world.
- The family, through their publicist, has asked for privacy — signaling they intend to mourn away from the public gaze that has followed them for decades.
At 27, Presley Gerber — son of Cindy Crawford and Rande Gerber, and a young man who had stepped into the same modeling world as his mother and sister — died Sunday at a rehabilitation facility in Los Angeles. The cause of death has not been disclosed, and the family has asked for privacy in their grief. His passing is a reminder that fame and fortune offer no shelter from the private storms that can overtake a life, and that behind every celebrated name are human beings navigating struggles the public rarely sees.
Presley Gerber, 27-year-old son of supermodel Cindy Crawford and entrepreneur Rande Gerber, died Sunday at a rehabilitation facility in Los Angeles. The Los Angeles County Medical Examiner's Office confirmed the death, though the cause has not been disclosed. The family released a brief statement asking for privacy during what they called a very difficult and painful time.
Presley had followed his mother into modeling, building a career in the industry alongside his younger sister Kaia, who has also worked as an actor. His father, Rande Gerber, is widely known for co-founding Casamigos tequila with George Clooney.
In 2026, Presley and his mother appeared together in a Super Bowl advertisement, recreating one of Crawford's iconic modeling moments. Crawford later reflected on the experience with quiet maternal pride, recalling how they drove to set together and shared a trailer — and how she watched him work from the sidelines, trying not to get in his way.
His death marks a profound loss for a family long woven into American popular culture. As details remain sparse, the family's request for privacy makes clear they intend to grieve beyond the reach of public attention.
Presley Gerber, the 27-year-old son of supermodel Cindy Crawford and businessman Rande Gerber, died Sunday at a rehabilitation facility in Los Angeles, according to a family spokesperson and the Los Angeles County Medical Examiner's Office. The cause of death was not immediately disclosed.
Gerber followed his mother into modeling, building a career in the industry alongside his younger sister, Kaia Gerber, who has also worked as a model and actor. His father, Rande Gerber, is known for co-founding Casamigos tequila with actor George Clooney, establishing himself as a prominent figure in business beyond the entertainment world.
In 2026, eight years before his death, Presley and his mother appeared together in a Super Bowl advertisement, recreating one of Crawford's iconic moments from her modeling career. Crawford was 18 at the time. In an interview with CBS following the spot, Crawford reflected on the experience with the warmth of a parent watching her child work. "Just as a mother, we drove to work together that day and we shared the same trailer," she said. "And when he was doing his thing, I was just a proud mom watching from the sidelines, trying not to annoy him."
The family released a brief statement through their publicist asking for privacy as they navigate what they described as a very difficult and painful time. No further details about the circumstances surrounding Gerber's death or his time at the rehabilitation facility have been made public. The Los Angeles County Medical Examiner's Office has not yet released additional information about the cause.
The death marks a significant loss for a family long visible in American popular culture—Crawford as one of the most recognizable faces of the 1980s and 1990s, and her children carrying forward the family's presence in modeling and entertainment. As details emerge, the family's request for privacy suggests they intend to grieve away from public view.
Citations marquantes
The family is asking for privacy during this very difficult and painful time— Family spokesperson
Just as a mother, we drove to work together that day and we shared the same trailer. And when he was doing his thing, I was just a proud mom watching from the sidelines, trying not to annoy him.— Cindy Crawford, speaking to CBS about the 2018 Super Bowl advertisement with her son
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