Pokémon TCG 30th Celebration set sparks retail frenzy and competitive interest

Every generation eventually reaches the anniversary that transforms nostalgia into ceremony. In September 2026, Pokémon's 30th anniversary trading card expansion arrived not merely as a product but as a cultural gathering point — drawing collectors, competitors, and casual fans into the same queues outside gaming stores, united by a shared history with pocket monsters that began before many of them could read. When a franchise endures three decades, its milestones stop belonging only to commerce and begin belonging to memory.