POCO Carnival 2025 launches flagship F7 Ultra, F7 Pro with exclusive Philippine discounts

POCO is marking its biggest annual celebration with the return of Carnival 2025, a two-week global event running from mid-August through late August that doubles as both a product showcase and a thank-you to its user base. The campaign, anchored by the theme "Ride Bold, Win Loud," introduces four new devices while offering aggressive discounts across its entire lineup on major e-commerce platforms including Shopee, Lazada, Amazon, and AliExpress.

The centerpiece is the F7 Ultra, POCO's first-ever Ultra-tier model and a significant step up in the brand's flagship ambitions. It runs on Snapdragon 8 Elite processing power paired with POCO's own VisionBoost D7 chipset, a combination designed to handle gaming, content creation, and multitasking without lag. The imaging system marks another milestone: it's the first POCO phone to feature a flagship-grade floating telephoto lens, a technology typically reserved for premium devices. The F7 Pro, meanwhile, takes a different approach—it's positioned as a well-rounded flagship built on the Snapdragon 8 Gen 3, with a 2K display, 6,000mAh battery, and 90W charging that POCO says keeps the device stable under sustained load. The X7 Pro brings flagship performance to a lower price tier, powered by the Dimensity 8400-Ultra chipset and featuring a 6.67-inch 1.5K AMOLED display at 120Hz refresh. The M7 rounds out the new releases as an everyday device with a 6.9-inch display—the largest ever in POCO's M Series—and a 7,000mAh battery.

In the Philippines, the promotional window is split across two platforms. Lazada runs its sale August 22 to 23, while Shopee follows August 25 to 26, both through Xiaomi's official stores. The discounts are substantial. The F6 Pro drops from 28,999 pesos to 18,999 pesos, a 34 percent cut. The new F7 Ultra, priced at 36,999 pesos for the 12GB/256GB model, falls to 33,499 pesos with a bundled Xiaomi 50W wireless charger included. The X7 Pro sees a 12 percent discount on its base model, paired with a Xiaomi Watch 2. Even the budget-friendly C Series gets attention—the C75 drops from 4,999 pesos to 4,499 pesos. The POCO Pad tablet, normally 15,999 pesos, hits 11,999 pesos, a 25 percent reduction, with accessories like the keyboard and pencil also discounted 40 percent or available at special bundle pricing.

Beyond the hardware and pricing, POCO is layering in fan engagement. The company is running two global challenges on X and Facebook—a word puzzle and a visual hunt game—with prizes for participants. To mark POCO's seventh anniversary, users can post their stories using the #MyPOCO7Years hashtag for a chance to win exclusive gifts. The company frames this as a moment of connection: from first-time buyers entering the POCO ecosystem to longtime users who've followed the brand through previous launches.

The strategy reflects POCO's core positioning: deliver high-performance technology at prices that don't require flagship budgets. The F7 Ultra at 33,499 pesos is still significantly cheaper than comparable ultra-premium phones from other brands, while the X7 Pro and M7 extend that value proposition downward. By running simultaneous promotions across multiple platforms and regions, POCO is attempting to create a sense of urgency and scale—a carnival atmosphere where the deals feel time-limited and the community feels large. The next two weeks will show whether Filipino consumers respond to the combination of new hardware, aggressive pricing, and social engagement.