A pet food supplier called Animed Direct has gathered a large body of online reviews and is offering modest discounts on food for dogs, cats and small animals, and a consumer piece in Somerset Live has carried this story to readers. Much of the praise is for speedy delivery and tidy packaging, the ordinary small mercies of a household errand done well. Yet the ratings are self-reported on Trustpilot and the claims about product testing come from the company itself, so the account rests on the seller's word and the buyer's own comparison.
Pet Owners Praise Animed Direct's Delivery as It Pushes Discounts on Dog, Cat and Small Animal Food
Close to 350,000 people have rated Animed Direct
Mark
So what is this piece actually telling us?
Mimi
That Animed Direct, an online pet supplier, has a 4.6 out of five Trustpilot rating from nearly 350,000 reviews, and that it's offering up to 10% off subscriptions.
Mark
What do the reviewers praise?
Mimi
Mostly delivery. Fast shipping, parcels well packaged, no split bags of dog food. One person was able to find the right food for an ageing dog.
Luke
Worth saying that the rating is Trustpilot's figure, reported as is. Nobody here has verified it.
Mark
There was a complaint too, wasn't there?
Mimi
One four-star review. The website wouldn't take a payment, so the customer phoned. They still called everything else good.
Luke
And the claim about vets testing every product is the company's own statement. The piece doesn't test it.
Mark
What about medication?
Mimi
It's sold, but not by subscription. Animed says a qualified vet checks each prescription before dispatch.
Luke
Again, that's Animed's assurance. Also, the discounts are 5% on most items, with 10% on a first order of one Hill's food, so the headline figure is the ceiling rather than the norm.
Mark
And the competitors?
Mimi
The Farmer's Dog starts at £24 for 16 chubs, and Pure Pet Food says from 89p a day. Different products, so the prices aren't directly comparable.
Le Pouls
- Close to 350,000 Trustpilot ratings average 4.6 stars, a number that draws the eye at the top of the piece.
- Discounts of 5 to 10 percent on prescription-style dog and cat food, plus a 10 percent first order on one hypoallergenic line, tempt pet owners to subscribe.
- Reviewers praise fast delivery and undamaged parcels, though one reviewer had to phone because the website refused their payment.
- Medication is excluded from subscriptions and must be verified by a vet before dispatch, so the convenience has clear limits.
- Rival suppliers The Farmer's Dog and Pure Pet Food are named alongside, and the piece leaves readers to weigh the prices themselves.
A pet food supplier called Animed Direct has gathered a large body of online reviews and is offering modest discounts on food for dogs, cats and small animals, and a consumer piece in Somerset Live has carried this story to readers. Much of the praise is for speedy delivery and tidy packaging, the ordinary small mercies of a household errand done well. Yet the ratings are self-reported on Trustpilot and the claims about product testing come from the company itself, so the account rests on the seller's word and the buyer's own comparison.
Close to 350,000 people have rated Animed Direct on Trustpilot, and the average sits at 4.6 out of five. That number leads a consumer piece in Somerset Live, which draws on Daily Record reporting, about an online pet supplier running discounts on food for dogs, cats and small animals.
Animed says its range is vet-approved and that its own team of vets and clinical experts has tested every product. The article offers no independent check on that claim. The main offer is a subscription plan giving up to 10 percent off regular deliveries, with no contract, and customers can cancel, skip or change orders at any time.
The current deals are specific: 5 percent off certain Royal Canin dog foods, 10 percent off a first Hill's order then 5 percent after, and 5 percent off several cat lines. Medication is sold, but not on subscription, and a vet must verify each prescription first.
The reviews quoted mostly praise delivery, with one reviewer glad the food arrived with no broken bags. A four-star reviewer had to phone after a payment failed online. The ratings are self-reported and the discounts are the retailer's own terms, so anyone considering a subscription should compare prices with the alternatives named in the piece, The Farmer's Dog and Pure Pet Food.
Close to 350,000 people have rated Animed Direct on Trustpilot, and the average comes out at 4.6 out of five. That figure sits at the top of a consumer piece in Somerset Live, which also carries the Daily Record's reporting, about the online pet supplier and the discounts it is running on dog, cat and small animal food.
Animed sells food for dogs, cats and smaller pets, with a range it describes as vet-approved and drawn from leading brands. The company says every product has been researched and tested by its own team of vets and clinical experts, many of whom own pets themselves. That is the company's account, and the piece offers no independent check on it.
The main offer is the Animed Subscribe and Go plan, which takes up to 10% off and delivers food on a regular schedule. Animed stresses that there is no contract. Customers can cancel, skip or change a plan whenever they like.
The current discounts are specific. On dogs, there is 5% off Royal Canin Hypoallergenic Dry Dog Food and Anallergenic Dry Dog Food. Hill's Prescription Diet z/d Food Sensitivities Dry Dog Food carries 10% off a first order, then 5% on later subscription orders. For cats, 5% is off several lines, including Royal Canin Veterinary Sensitivity Control Wet Cat Food and Gastrointestinal Wet Cat Food in Gravy. Owners of rabbits, guinea pigs and chinchillas can also find savings on everyday food mixes and treats.
Medication is sold too, but not on subscription. Animed says a qualified veterinarian verifies every prescription before it is dispatched. The site also stocks toys and accessories, including balls and chews for dogs and wands and scratchers for cats.
The article names two alternatives. The Farmer's Dog sells 100% British, human-grade meat in packs of 16 chubs, the sausage-shaped portions of minced or ground food, from £24. Pure Pet Food offers a powder that only needs water to become a meal. It is currently giving 40% off a first box and 15% off the next two orders, and says its food costs from 89p a day.
The customer reviews quoted are almost all about delivery. One buyer was impressed by the swift delivery and the well-packaged parcel. Another gave five stars because the dog food arrived quickly with no broken bags, and they could buy the right food for an ageing dog. A four-star reviewer said the website would not accept a payment and they had to phone, but otherwise all was good. Two more called the service easy, reliable and fast, one saying they would keep returning for dog food.
The ratings are Trustpilot's and self-reported, and the discounts are the retailer's own terms. Anyone weighing a subscription would do well to compare prices against the other suppliers named before signing up.
Citations marquantes
Easy to order and delivered quickly. Always reliable.— Animed Direct customer, Trustpilot review
Every product has been researched and tested by its team of vets and clinical experts.— Animed Direct (company claim, paraphrased)
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