Oppo's Find X10 Pro Max Priced at €1,799, Nearly Matching Galaxy Z Fold 8 Costs

Its price tag really killed the hype on this one.
The reviewer admires the Find X10 Pro Max but says its €1,799 European price undercuts it.
Mark

Why does a €1,799 price tag matter so much for a phone the reviewer actually likes?

Mimi

Because the praise and the price pull in opposite directions. Performance, cameras and battery life are all strong, but it sits just under the €1,999 Galaxy Z Fold 8, which is a foldable.

Mark

So is Oppo being greedy?

Mimi

The piece says it isn't really Oppo's fault. The Galaxy S26 Ultra is €1,769 in Europe, and Xiaomi is rumored to face high prices too.

Luke

Careful with the cause, though. The article attributes the pricing largely to AI companies and uses the RAMageddon label, but it offers no component cost figures. That's the writer's framing, not a demonstrated breakdown.

Mark

And the Xiaomi part?

Luke

Rumor, by the article's own wording. Nothing confirmed.

Mimi

What's concrete is the comparison within Oppo's own range. The Find X9 Pro is around €1,000 in Europe, and some say it has more memory and a bigger battery.

Luke

Worth noting that claim comes from people the article cites, not from a spec comparison laid out in the piece. Same for the Reddit points about regional pricing and the iPhone 18 Pro Max match.

Mark

Any relief for buyers?

Mimi

Some UK buyers mention offers they used. How widely those apply isn't stated.

Luke

Right, so we don't know whether the street price will drift down. This is an opinion piece, and it reads that way.

  • A €1,799 price tag for a non-foldable phone has readers doing double takes, nearly matching the €1,999 Galaxy Z Fold 8.
  • Industry-wide price hikes tied to AI-driven memory costs have made the Galaxy S26 Ultra at €1,769 look just as steep.
  • Reddit users are pushing back, noting the price matches the iPhone 18 Pro Max and that some regions are priced disproportionately high.
  • The cheaper Find X9 Pro, offering more memory and a bigger battery for around €1,000, is pulling buyers toward the older model.
  • Some UK buyers have already won discounts, and attention now turns to whether regional deals spread and what Xiaomi will charge in Europe.

A reviewer who has grown fond of the Oppo Find X10 Pro Max finds that its €1,799 European price, close to a foldable's, clouds an otherwise admirable phone. The sticker is not an Oppo peculiarity but part of a wider drift in the tech trade, where the scramble for memory chips tied to the AI boom has pushed flagship prices upward across the board. The device itself still earns its praise, and the question it leaves is whether a buyer will accept a high price for it when last year's model waits at a much lower cost.

The Oppo Find X10 Pro Max has impressed its reviewer over several weeks of daily use. Then the price arrives: €1,799 in Europe for a MediaTek-powered Android flagship that does not fold. That is a figure the writer says he read twice.

The number looks steep beside the Galaxy Z Fold 8 at €1,999, a foldable, and the Oppo sits only a little below it. For the reviewer, that closeness drained the excitement from a device that otherwise delights.

The article does not lay all the blame at Oppo's door. The Galaxy S26 Ultra costs €1,769 in Europe, barely less, and Xiaomi is rumored to be facing its own high prices for an upcoming launch. The writer sees this as the state of the tech industry, driven largely by AI companies and the memory-cost squeeze behind them.

Reaction has been loud. Reddit users note that the price matches the iPhone 18 Pro Max, that some regions are priced unfairly high, and that the Find X9 Ultra is still available for less. The hardware verdict stands: it performs well, has excellent cameras and strong battery life. The sting is the market it lands in. Some UK buyers have won discounts, and readers are asked whether they would pay full price.

The Oppo Find X10 Pro Max is a phone its reviewer has spent the past few weeks using and has been genuinely taken with. Then comes the price: €1,799 in Europe. For a non-foldable, MediaTek-powered Android flagship, that is a figure the writer says is not a misprint.

To put it in context, the Galaxy Z Fold 8, a foldable, is priced at €1,999. The Oppo sits only a little below it. In the reviewer's telling, that proximity is what drained the excitement from an otherwise impressive device.

The piece is careful not to put all the blame on Oppo. A comparable Galaxy S26 Ultra in Europe is listed at €1,769, barely cheaper. Xiaomi is rumored to be facing wildly high prices for its next European launch as well. The article describes this as the current state of the tech industry, driven largely by AI companies, and uses the nickname RAMageddon for the memory-cost squeeze behind it.

Still, reaction to Oppo's pricing has been loud, and not only over the European model. Users on Reddit have pointed out that the price matches the latest iPhone 18 Pro Max, that pricing in some regions is disproportionately high, and that the Find X9 Ultra can still be bought for less. The writer says he is on the same train of thought.

None of this, according to the article, changes the verdict on the hardware. As the publication's own review concluded, buyers should be happy with the Find X10 Pro Max: it performs well, has great cameras and offers strong battery life. The complaint is that the price stings in a market where prices are already exceptionally high.

The cheaper alternatives are what make the sting sharper. The writer says he would happily choose the Find X9 Ultra, particularly at a discount. Even the Find X9 Pro looks like a better deal to many, with some pointing out that last year's flagship has more memory and a bigger battery in Europe. It can be had there right now for around €1,000, far below the newer model.

There is some room to maneuver. Some UK buyers have reported offers that brought the price down. But the article's conclusion stands: Oppo's latest flagship is very expensive. The writer closes by asking readers whether they have considered it and whether they would pay full price. What to watch next is whether regional deals widen and what Xiaomi ends up charging in Europe.

The price is not really Oppo's fault; it reflects the state of the tech industry, largely thanks to AI companies.
— 9to5Google writer (paraphrased)
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