In an age when the written word has nearly replaced the spoken one, One New Zealand and McCann have launched a campaign called 'Misinterpreted,' inviting a generation raised on texting to reckon with what is lost when tone, warmth, and intent are stripped from human exchange. The campaign arrives not as a scolding but as a mirror — holding up the thumbs-up emoji, the solitary 'k,' and the ambiguous 'dying' as evidence that convenience and clarity are not always the same thing. At a moment when four in five young New Zealanders feel anxious about making a phone call, the oldest form of remote c