Olay Eye Cream Drops to £10 at Amazon as Shoppers Praise Its Under-Eye Results

A shopper who gave the Olay Eyes Ultimate Eye Cream five stars wrote that she could not see herself buying another brand. She said it seemed to soften the fine lines around her eyes, and that it doubled as a concealer on other problem spots on her face. That review sits among more than 3,390 ratings on Amazon, where the cream is now on sale for a limited time.

The cream normally retails at £25. Amazon has cut it by 60 percent, to £10, and Prime members get free delivery. The Manchester Evening News, which reported the deal on 29 October 2024, notes that this undercuts Boots, where the same product is full price or £15 with an Advantage Card. It was also not part of Boots' weekly £10 Tuesday flash sale, which reduces selected products for a single day.

Olay describes the product as a colour-correcting formula boosted with niacinamide, peptides and vitamins. According to the brand, it blends with every skin tone, instantly perfects the look of the skin and renews its surface over time. It is said to target dark circles, eye bags and crow's feet. The brand recommends daily use: massage a small amount around the eye area and smooth it in until absorbed.

Across Amazon, the cream holds an overall rating of 4.3 out of five. One five-star reviewer called it "utterly perfect" for under-eye bags, describing it as light and moisturising, with no greasy residue, and said a little goes a long way.

Another reviewer began doubtful. At first she thought it was doing nothing, but she liked using it under the eyes in place of concealer. More recently she has noticed the area looking brighter, with fewer dark circles, and she likes the weightless feel. A third wrote that she had used it for a while and was impressed. She said she noticed a remarkable difference in her dark circles from the first application, and that it dries quickly, leaves skin smooth and works as a base for concealer.

Not everyone agrees. One shopper gave it three stars, saying it did not reduce her dark circles and did nothing for her. She has stopped buying eye creams altogether and called them a waste of money. It is the one dissenting voice the article quotes, and the claims about results come mostly from the brand and from individual buyers.

For those comparing prices elsewhere, the piece points to the Boots £10 Tuesday sale, which runs until 11.59pm on the day of publication. It includes the L'Oréal Paris Revitalift Laser Renew Anti Ageing Eye Cream, with a £19.99 discount. At LookFantastic, La Roche-Posay Hydraphase Intense Eyes costs £15.20 instead of £19. Because the Amazon price is described as temporary, anyone tempted should check the current price before buying.