At its annual Connect conference, Meta unveiled smart glasses co-designed with Thai K-pop icon LISA of BLACKPINK, priced at $399 and adorned with collectible charms inspired by her pets — a strategy that fuses wearable technology with the ancient human impulse to collect, belong, and signal devotion. The move reflects a broader truth about how luxury and fandom have always shaped each other: what we wear is rarely just utility, but identity made visible. Meta is not merely selling glasses; it is selling membership in a story.