When Marvel Fighting: Tōkon Souls launched on August 6, it carried the weight of a storied IP and a respected developer, yet the market answered with indifference. Fewer than 3,000 physical copies sold in Japan and a Steam player count that collapsed from 24,498 to roughly 3,500 within days tell a quiet story about the limits of brand recognition in a crowded, fatigued landscape. Arc System Works, a studio that has long known how to build fighting game communities, now faces the harder question of whether the Marvel name still opens doors — or whether it has become a burden dressed as a promis