On September 2, 2026, Wizards of the Coast's attempt to sell the highly anticipated Zeta Set through its Secret Lair platform collapsed into disorder, leaving customers stranded between completed purchases and unanswered questions. What was meant to be a moment of commerce became instead a mirror held up to the fragility of digital infrastructure — and to the trust that companies ask of the communities they serve. The company has acknowledged the failure openly, and now faces the slower, harder work of reconciliation: untangling what happened, and making whole those who arrived in good faith a