Macquarie to pay $14m penalty over 'welcome rate' savings promotion that confused customers

Savers may have received less interest than promised, a pressing concern amid high cost-of-living pressures.
Customers should not have to scrutinise every transaction
ASIC's Alan Kirkland on why Macquarie's $14m penalty matters for savers.
Mark

Why does this case matter beyond one bank's fine?

Mimi

Because the mechanism is common. Macquarie called it a "welcome rate" or "bonus", which ASIC says implied it sat on top of the standard rate. When the standard rate rose past it, customers just got the standard rate.

Mark

So the customer wasn't necessarily losing money they had earned before?

Luke

That's the part to be careful with. The reporting says customers received only the standard rate once it overtook the welcome rate. It doesn't say how many customers were affected or how much interest they missed, so we can't put a figure on the shortfall.

Mimi

Right. The finding is about misleading wording and weak controls, not a tally of losses.

Mark

Kirkland said this wasn't just unclear wording. What did he mean?

Mimi

That Macquarie's systems and controls weren't rigorous enough to spot the risk that customers would misunderstand the product. It's a process failure, not only a copywriting one.

Luke

Worth noting these are ASIC's allegations, though Macquarie has said it will admit to failing to provide services efficiently, honestly and fairly and won't contest the case.

Mark

And the 71% figure from the competition regulator?

Luke

That's from a 2023 study of bonus interest accounts generally, not Macquarie. It shows how often conditions trip people up, but it isn't evidence about this bank's customers.

Mimi

Still, it explains why the regulator is pushing on this. With the cash rate at 4.85%, people lean on savings interest, and the wording decides what they get.

  • A bank's bright 'welcome rate' promise quietly stopped paying its bonus once rising interest rates overtook it, leaving savers unaware.
  • The regulator ASIC has pressed the case to court, and Macquarie has chosen not to contest it, admitting it failed to act 'efficiently, honestly and fairly'.
  • A 2023 competition study found that 71% of bonus interest accounts missed their bonus each month, many because the conditions were hard to see.
  • Regulators are urging banks to treat rate wording as a core compliance risk with senior executives held accountable, and this $14 million penalty signals how seriously that standard will now be enforced.

In the quiet arithmetic of a savings account, a promise of extra interest can carry more weight than its fine print suggests. Macquarie Bank, having admitted before the NSW Supreme Court that its 'welcome rate' promotions breached the Corporations Act, is now set to pay a $14 million penalty, a case brought by the Australian Securities and Investments Commission over offers that began in 2022. The episode echoes a broader shift in which banks have moved from simple, unconditional accounts toward eye-catching rates bound by conditions that ordinary savers may never fully see, and it asks whether trust can survive when the words used to describe a rate outrun the way it is actually paid.

Macquarie Bank is preparing to pay a $14 million civil penalty, imposed by the court, after admitting that its 'welcome rate' savings promotions breached the Corporations Act. The bank will not contest the case, which the Australian Securities and Investments Commission brought in the NSW Supreme Court.

The trouble began in 2022. Macquarie's promotional material described its offer as a 'welcome variable rate' or a 'bonus', wording that ASIC says could lead customers to think the extra rate sat on top of the standard variable rate. As rates climbed through that year, the gap between the two narrowed, and once the standard rate overtook the welcome rate, customers received only the standard rate, with no bonus added.

ASIC commissioner Alan Kirkland said customers should not have to check every transaction to confirm they were paid correctly. He said the problem went beyond wording, since Macquarie's systems and controls were not rigorous enough to spot the risk that customers would misunderstand the offer. A Macquarie spokesperson said the bank will admit it failed to provide financial services 'efficiently, honestly and fairly'.

The case is part of a wider push against complicated savings conditions. Savers can lose advertised rates by skipping a monthly deposit, failing to grow their balance, or making withdrawals. For people relying on interest to supplement income or build a home deposit, such details matter, especially with the official rate at an 18-year high of 4.85%. Professor Angel Zhong of RMIT noted that when rates move, promotional offers 'get louder', and that is when honest disclosure matters most. This $14 million penalty is an early sign of how seriously banks will now be held to that standard.

Macquarie Bank is preparing to pay a $14m civil penalty, imposed by the court, after admitting that its "welcome rate" savings promotions breached the Corporations Act. The bank has said it will not contest the case, which the Australian Securities and Investments Commission brought in the NSW Supreme Court.

The dispute goes back to 2022. According to the regulator, Macquarie described its savings offer in promotional material as a "welcome variable rate" or a "bonus". ASIC says that wording could lead some customers to believe the rate was paid on top of the standard variable rate.

That is not how it worked. As interest rates rose through 2022, the gap between the welcome rate and the standard rate narrowed. Once the standard rate overtook the welcome rate, ASIC alleged, customers received only the standard rate, with no bonus added.

ASIC commissioner Alan Kirkland said customers should not have to scrutinise every transaction to check that their bank has paid the correct interest. "Banks must get the basics right," he said, which includes having systems and processes that deliver on the promises made to customers. He also said the problem went beyond wording: Macquarie's systems and controls were not rigorous enough to identify the risk that customers would misunderstand how the welcome rate worked.

A Macquarie spokesperson said the bank will admit in court that it failed to provide financial services "efficiently, honestly and fairly", and that it is expected to pay the $14m penalty.

The case sits within a wider ASIC crackdown on complicated savings conditions that risk short-changing people already dealing with the cost of living. Most lenders now advertise eye-catching savings rates with strict conditions attached, a shift from the unconditional accounts that were once the industry norm. A 2023 study by the competition regulator found that 71% of bonus interest accounts failed to receive the bonus rate each month because customers breached conditions that were often opaque.

The conditions vary. Savers can lose the advertised rate if they skip a monthly deposit or fail to grow their balance, and some products also require that no withdrawals be made. Kirkland said on Wednesday that customers should not assume they are guaranteed the highest rate their bank advertises. Higher rates may apply only for a limited time or depend on conditions being met, he said, and consumers should check what applies, whether they are meeting it, and whether the bank is paying what it promised.

The timing matters because many people rely on interest to supplement their income or to build a home deposit. Australia's official interest rate is now at an 18-year high of 4.85%, with inflation still elevated.

Angel Zhong, a professor of finance at RMIT, said that when rates move, banks' promotional offers for savings products "get louder". That is exactly when clear, honest rate disclosure matters most, she said, because small differences in wording can steer big decisions. She argued that rate wording should be treated as a core compliance risk, with clear senior accountability. The $14m penalty is the first marker of how seriously banks will be held to that standard.

Banks must get the basics right, which includes having systems and processes that deliver on the promises they make to customers.
— Alan Kirkland, ASIC commissioner
Macquarie will not contest the proceeding and is expected to pay a $14m civil penalty.
— Macquarie spokesperson
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