Lululemon Cuts Outlook Again, Testing New CEO's Strategic Vision

In the arc of consumer culture, few stories reveal the fragility of premium positioning quite like a brand that once seemed untouchable now revising its expectations downward — twice. Lululemon, the athletic apparel maker that rode the pandemic fitness wave to remarkable heights, has cut its financial outlook for a second consecutive time, a signal that the conditions sustaining its growth have fundamentally shifted. The announcement arrives precisely as new leadership assumes the helm, compressing what is normally a grace period for strategic reflection into an immediate test of operational c