In South Korea, a Lotte Innovate subsidiary named Caliverse has opened a virtual storefront where baseball fans can dress themselves in team merchandise before ever reaching for their wallets — a quiet but telling moment in the longer story of how commerce learns to simulate the confidence of touch. Launched on September 10th for supporters of the Lotte Giants, the shop blends AI styling tools with digital twin recreations of real stadium spaces, asking whether the imagination, properly guided, can substitute for the fitting room. It is the company's third such venture, suggesting not an exper