Across eighteen countries, a sweeping study of life insurance consumers reveals an industry caught in a paradox of its own making: nearly half of all adults consider buying coverage, yet the complexity of its language and the silence that follows a sale drive away the very people it seeks to protect. The Capgemini-LIMRA research, drawing on more than 6,100 voices, surfaces a quiet crisis of trust and relevance — one where the transaction is mistaken for the relationship. A small cohort of forward-thinking insurers has begun to answer this differently, centering the human journey rather than th