In the quiet arithmetic of modern life, Australians are losing nearly a hundred days each year not to grand obligations but to the relentless accumulation of small ones — what cycle to run, what temperature to set, what to watch before sleep. LG Electronics, with its '2026 Life's Good' campaign, has chosen to name this invisible burden and position its AI-enabled appliances not as tools of productivity, but as guardians of mental space. The campaign asks a question that resonates beyond marketing: in an age where attention itself has become a scarce resource, what might we reclaim if the small