Each year, the holiday season becomes a kind of cultural ritual in which the distance between aspiration and affordability briefly narrows. In November 2020, Best Buy extended that window early, offering discounts of up to $900 on LG's full lineup of OLED televisions — technology that, by eliminating the backlight entirely, allows each pixel to speak for itself in light and darkness. The timing coincides with the arrival of next-generation gaming consoles, making the convergence of display and platform feel less like commerce and more like a quiet turning point in how people gather around scre
LG OLED TVs hit $1,000 off at Best Buy ahead of Black Friday
Each pixel makes its own light—true black, not dark gray
Mark
Why does LG OLED matter enough to write about? It's a TV sale.
Mimi
Because OLED is genuinely different technology, and these prices make it reachable for people who've been priced out. A $900 discount on a 77-inch set is substantial.
Luke
But we should note—we don't know if these are the best prices of the season. The article doesn't compare these discounts to what we might see on actual Black Friday.
Mark
Fair. So what's the actual technical advantage here? Why not just buy a regular TV?
Mimi
Each pixel makes its own light. That means blacks are actually black, not dark gray. Colors don't get washed out by a backlight behind them.
Luke
That's accurate, but the article also mentions 4K at 120Hz for gaming. That's a real feature for PS5 and Xbox Series X owners, but it's a separate benefit from the OLED picture quality.
Mark
So you're saying the picture quality and the gaming specs are two different selling points?
Mimi
Exactly. The OLED part is about contrast and color. The 120Hz is about smooth motion in games. They're both good, but they're not the same thing.
Luke
And we should be clear: the article doesn't give us pricing on the actual models. We know the 55-inch BX is $200 off and the 77-inch GX is $900 off, but we don't know the starting prices. A $200 discount means something different if the TV costs $1,200 versus $2,000.
Mark
So readers need to go to Best Buy to actually see what they're paying?
Mimi
Yes. The article tells you the discount amounts and which models are on sale, but not the final prices.
Luke
Which is fine for a pre-Black Friday alert, but it's a limitation worth naming.
El Pulso
- Premium OLED televisions — long priced out of reach for many households — are suddenly available at discounts as steep as $900, compressing the luxury gap in a single sale event.
- The urgency is real: these early Black Friday prices arrived weeks ahead of the holiday itself, rewarding those who act before the crowd and before stock thins.
- The arrival of the PS5 and Xbox Series X creates a rare alignment — TVs capable of true 4K at 120Hz are now on sale precisely as the consoles that demand those specs reach store shelves.
- Best Buy's sale spans every 2020 LG OLED model, from the entry-level 55-inch BX to the 77-inch GX, meaning the discount isn't a narrow exception but a broad invitation.
- Whether Black Friday itself will bring deeper cuts remains uncertain, leaving shoppers to weigh the risk of waiting against the certainty of savings available right now.
Each year, the holiday season becomes a kind of cultural ritual in which the distance between aspiration and affordability briefly narrows. In November 2020, Best Buy extended that window early, offering discounts of up to $900 on LG's full lineup of OLED televisions — technology that, by eliminating the backlight entirely, allows each pixel to speak for itself in light and darkness. The timing coincides with the arrival of next-generation gaming consoles, making the convergence of display and platform feel less like commerce and more like a quiet turning point in how people gather around screens.
Best Buy launched early Black Friday discounts across LG's entire 2020 OLED television lineup in November, with price reductions ranging from $200 on entry-level 55-inch models to $900 on the largest premium sets. The sale covers three distinct model lines — the BX, CX, and GX series — in sizes from 55 to 77 inches, and every participating model is currently in inventory.
What makes OLED fundamentally different from conventional televisions is the absence of a backlight. Standard displays push light through pixels from behind, which compromises black levels and color purity. OLED screens instead give each of their 8.3 million pixels its own light source — when a pixel is off, it produces no light at all, yielding true black and an effectively infinite contrast ratio. Colors remain vivid without the muddiness that backlighting introduces.
The 2020 LG models carry particular relevance for the current moment: they support true 4K resolution at 120Hz, the specification built into both the PlayStation 5 and Xbox Series X. For non-gamers, the sets include Google Assistant, Amazon Alexa, LG's WebOS interface, and automatic Dolby Vision HDR switching across multiple HDR formats.
Whether Black Friday itself will bring steeper discounts is an open question, but the current reductions represent a meaningful lowering of the threshold for a category of display that has historically belonged to the luxury tier.
Best Buy is running early Black Friday discounts on LG's entire 2020 OLED television lineup, with price cuts ranging from $200 on entry-level models to $900 on the largest premium sets. The sales arrive weeks before Black Friday itself, giving shoppers a chance to lock in savings on what consumer reviewers consistently rank as the best televisions available at mainstream price points.
The discounts span three model lines. The 55-inch BX series, the most affordable option, is marked down $200. The mid-range CX and BX models come in 55-inch and 65-inch sizes, while the premium GX series extends to a 77-inch option—the largest of which carries a $900 discount. Every LG OLED model currently in Best Buy's inventory is participating in the sale.
What separates OLED technology from conventional televisions comes down to a fundamental difference in how light reaches your eyes. Standard TVs use a backlight positioned behind the display panel, which means the light has to pass through the pixels to reach you. This architecture inherently compromises color saturation and forces blacks to appear as dark grays, since the backlight is always on to some degree. OLED TVs eliminate this constraint entirely. Each of the 8.3 million individual pixels on an OLED screen generates its own light independently. When a pixel is off, it produces no light at all—true black. When it's on, it doesn't affect the brightness or darkness of adjacent pixels. This isolation creates what manufacturers call an infinite contrast ratio and allows colors to remain vivid without the visual muddiness that afflicts backlit displays.
The 2020 LG OLED models add capabilities that make them particularly relevant for the current moment in gaming. They support true 4K resolution at 120Hz refresh rates, a specification built into the PlayStation 5 and Xbox Series X. For viewers who don't game, the sets include built-in Google Assistant and Amazon Alexa for voice-controlled content search, and LG's WebOS interface handles the underlying software experience. All models support Dolby Vision HDR as well as multiple other HDR standards, meaning the television automatically selects the optimal picture mode based on whatever HDR format the content uses.
These pre-Black Friday prices make OLED technology—historically a luxury category—more accessible during the holiday shopping season. Whether the discounts deepen further on Black Friday itself remains to be seen, but the current reductions represent a meaningful entry point for anyone considering an upgrade.
Citas Notables
Each of the 8.3 million individual pixels on an OLED screen generates its own light independently, creating true blacks and vivid colors without the visual compromise of backlit displays.— Technical specification of 2020 LG OLED models
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