Each year, the boundary between premium technology and everyday affordability shifts a little further, and Black Friday 2025 marks another such moment. LG's B5 OLED television — long regarded as the entry point into a picture quality once reserved for the few — has reached its lowest price ever, with the 77-inch model falling to $1,499.99 at Best Buy and the 55-inch arriving at £899 in the UK. In the quiet calculus of consumer technology, this is the kind of pricing that doesn't just move units; it moves the threshold of what people believe they deserve to see.
LG B5 77-inch OLED TV hits record low of $1,499.99 at Best Buy
The cheapest way into OLED without making too many compromises
Mark
So this is half off the original price. That's a significant drop. Do we know why the B5 is priced so aggressively compared to other OLEDs?
Mimi
The B5 is LG's entry-level OLED line for 2025. It cuts costs by reducing peak brightness and stripping some of the premium features, but keeps the core OLED picture quality and adds gaming features that matter to a lot of people.
Luke
Right, but the source doesn't explain *why* Best Buy is the only retailer carrying the 77-inch model. Is this a supply agreement? A strategic choice? That's worth knowing.
Mark
And the price match guarantee—how long does that last? Through the end of Black Friday, or the whole holiday season?
Mimi
The source says "holiday price match guarantee," which suggests it extends beyond Black Friday, but it doesn't specify an end date. That's a gap in what we know.
Luke
Exactly. "Holiday" is vague. And we should note that the 9.2ms input lag is measured in Boost mode specifically—not all modes perform that way.
Mark
Is the B5 actually selling well, or is this a clearance situation?
Mimi
The source doesn't give sales data. It's positioned as a strong value play, but we don't know if demand is high or if LG is trying to move inventory.
Luke
That's the real question underneath this story. Is this a genuine deal on a popular model, or is it a sign the B5 isn't moving and retailers need to clear stock?
Mark
Fair point. So what we know for certain is the price, the specs, and that Best Buy will match if it drops further.
Mimi
That's the solid ground. Everything else—why this price, how long the guarantee lasts, whether this is demand-driven or inventory-driven—those are open questions.
Il Polso
- A 50% price cut on the 77-inch LG B5 OLED — down to $1,499.99 from $2,999.99 — marks a record low that serious TV buyers have been waiting for all year.
- The tension of buying early in a sale season is real, but Best Buy's holiday price match guarantee removes the sting of committing too soon.
- The B5 punches well above its price class, offering four HDMI 2.1 ports, 4K 144Hz support, and a 9.2ms input lag that keeps even fast-paced gaming feeling sharp.
- UK shoppers aren't left out — the 55-inch B5 has dropped to £899 on Amazon, also a record low, bringing OLED within reach of buyers who might otherwise have settled for LCD.
- The one honest caveat is brightness: the B5 trails premium OLED models in peak luminance, though for most rooms and most content, it delivers exactly what OLED promises.
Each year, the boundary between premium technology and everyday affordability shifts a little further, and Black Friday 2025 marks another such moment. LG's B5 OLED television — long regarded as the entry point into a picture quality once reserved for the few — has reached its lowest price ever, with the 77-inch model falling to $1,499.99 at Best Buy and the 55-inch arriving at £899 in the UK. In the quiet calculus of consumer technology, this is the kind of pricing that doesn't just move units; it moves the threshold of what people believe they deserve to see.
The LG B5 77-inch OLED has landed at $1,499.99 at Best Buy — exactly half its original price and the lowest it has ever been sold for. The deal arrives during Black Friday, when retailers compete fiercely for holiday shoppers, and it comes with a practical safety net: Best Buy's holiday price match guarantee means anyone who buys now won't be penalized if the price falls further before the season ends.
The B5 holds a specific and valuable position in the television market. It is the most affordable way into genuine OLED picture quality — the kind that renders animated films in vivid color and gives darker cinema the true blacks that LCD panels can only approximate. Films like Elemental and The Batman each find something to gain from what the panel does naturally.
For gamers, the B5 offers a feature set that typically costs considerably more: four HDMI 2.1 ports running 4K at 144Hz, Dolby Vision gaming support, automatic low-latency mode, and variable refresh rate compatibility with both AMD and Nvidia hardware. In Boost mode, input lag drops to 9.2 milliseconds — responsive enough that fast games feel immediate.
The set's one acknowledged limitation is brightness, where premium OLED models hold an advantage. But for most viewing environments, the B5 delivers what its owners came for. In the UK, the 55-inch version has similarly hit a record low at £899 on Amazon. Together, these deals represent a genuine widening of who OLED television is for.
The LG B5 77-inch OLED television has hit $1,499.99 at Best Buy, half its original $2,999.99 price tag and the lowest price this model has ever reached. The deal is exclusive to Best Buy and arrives during Black Friday sales, when major retailers are clearing inventory and competing for holiday shoppers.
For those hesitant about committing to a purchase, Best Buy's holiday price match guarantee offers protection. If the price drops further after you buy, the retailer will match it, meaning early buyers won't be penalized for acting now rather than waiting to see if discounts deepen as the sales period continues.
The B5 occupies a particular niche in the OLED market: it's the cheapest entry point into OLED television technology without requiring significant compromises. The set delivers the picture quality OLED owners expect—vibrant colors that bring animated films to life, and the deep blacks that define the technology's contrast capabilities. Movies like Elemental showcase the color range, while darker films such as The Batman or Dark City benefit from the panel's ability to render true blacks.
Beyond picture quality, the B5 packs a full gaming feature set that typically appears on more expensive models. It includes four HDMI 2.1 ports capable of 4K at 144Hz, support for Dolby Vision gaming, automatic low-latency mode, and variable refresh rate technology compatible with both AMD FreeSync and Nvidia G-Sync. In Boost mode, the TV achieves a 9.2-millisecond input lag time, fast enough that fast-paced games like Battlefield V feel responsive and fluid.
The trade-off is brightness. The B5 doesn't match the peak brightness of premium OLED models, but for most viewing conditions and content types, it delivers the performance OLED enthusiasts seek. Across 2025, it has proven itself one of the year's strongest televisions, balancing capability with affordability in a way few competitors manage.
For UK shoppers, a parallel deal exists: the 55-inch B5 is available at Amazon for £899, down from £1,299, also a record low for that size. Both deals represent the kind of pricing that makes OLED technology accessible to buyers who might otherwise have settled for less capable LCD alternatives. During Black Friday, when television discounts are deepest, the B5's combination of entry-level OLED pricing and full-featured performance makes it a natural focal point for deal hunters.
Citazioni salienti
The B5 delivers crisp picture quality with vibrant colors and powerful contrast with deep blacks, providing the cheapest entry into OLED technology without major compromises.— TechRadar reviewer
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